Why did Ethereum’s PoW Token (ETHPoW) Record a 40% surge Today?

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The ETH Merge wasn’t limited to the shift from proof-of-work [PoW] to proof-of-stake [PoS]. 

Miners decided to hard fork the original chain with the intention of retaining the PoW chain. Moreover, the EthereumPoW [ETHW] got much more attention than Ethereum after the Merge took place. With this, just over a span of a few hours, ETHW recorded a huge 40% rise. The sudden surge came as a surprise and the EthereumPoW network launched its own cross-chain bridge aided by the BridgeTech network. 

Earlier today, Binance announced on Twitter that they have opened the doors for the transactions for ETHW. 

Source: https://coinpedia.org/crypto-live-news/why-did-ethereums-pow-token-ethpow-record-a-40-surge-today/