Blockchain Technology Conquers the Attention of American Rapper

• Currently, 1114 owners have gained Snoopverse Early Access Pass.
• Snoop Dogg and Eminem collaborated on a music video.

Snoop Dogg is an early adopter and the most noticeable celebrity figure in the Web3 community. Anyone who follows him on Twitter knows that his attention is now used on everything related to Web3 and particularly NFTs.

Snoop told in a recent interview with CNBC:

I know [NFTs] have a great opportunity to be big in music, because sooner or later the labels are going to have to come on in.

Snoop Dogg Keen Interest in Web3

In 2014, the rap legend participated in a $50 million investment in Reddit, which valued the company at around $500 million at the time. According to PitchBook data, the platform is now worth $15 billion. He’s also known for his private investments in fintech companies like Robinhood, Klarna, and MoonPay.

Snoop announced earlier this year that he intended to convert Death Row Records, which he purchased from Blackstone-controlled MNRK Music Group, into an NFT label. Soon after, one of his first NFT collections, Journey of the Dogg, saw one token sell for more than $100,000 at bidding. 

Also, he collaborated with gaming platform The Sandbox to sell The Snoopverse Early Access Pass, which allows buyers to access experiences in The Snoopverse, his own branded world within The Sandbox platform.

Snoop’s most recent venture is a partnership with Food Fighters Universe (FFU), which claims to be the world’s first NFT restaurant group. Furthermore, all physical restaurants under the FFU domain will accept cryptocurrency as payment.

Snoop Dogg and Eminem collaborated on a new music video, and Eminem’s Twitter profile image features, they both are actively promoting their Bored Apes.

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