Such a model could theoretically be used to exploit human conversations to build advertising personas.
Researchers at Sony have created an artificial intelligence (AI) system capable of turning snippets of dialogue into fantasy “personas” that could be adapted for use as non-player characters in video games and other media.
AI personas are characters or personalities adopted by AI models, such as large language models. Typically, the process for creating an AI persona involves training a natural language model and then fine-tuning it through a combination of parameter-tweaking and labor-intensive human feedback.
Sony’s latest experiments involve automating this process by training an AI model to extract salient details from dialogue.
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Source: https://cointelegraph.com/news/sony-developed-artificial-intelligence-ai-system-create-fantasy-npc-personas-dialogue