MonkeyLeague Rebrands to UNKJD Soccer, Expands Vision Beyond Mobile Gaming

UNKJD Studios, previously known as ‘Uncaged Studio’ and renowned for its Web3 game MonkeyLeague, introduces its rebranded identity, UNKJD Soccer. This rebranding signifies the studio’s ambition to grow beyond its initial mobile soccer game offering, with a renewed focus on three fundamental elements: IP, gaming, and Web3.

By partnering with leading brands across sports, entertainment, and fashion, UNKJD is set on enhancing its intellectual property and broadening its realm. The strategy includes launching new sports-related games biannually, aiming for a release every six to eight months.

Tal Friedman, UNKJD CEO and a leader in the Israeli gaming industry, said, “UNKJD Soccer is more than a name change—it’s a declaration of our commitment to providing a truly fun and unique experience to all players, regardless of whether you’re a Web2 or Web3 enthusiast. UNKJD Soccer is just the beginning of our journey to redefine the next era of Web3 gaming.” 

Revolutionizing Web3 Gaming

UNKJD Studios is a veteran gaming studio with deep roots in the Solana blockchain and was formed by industry veterans hailing from prestigious organizations like Disney, Playtika, and Coti. UNKJD leads the way in crafting unique and premium gaming experiences. Equipped with a distinctive proprietary operating system and cutting-edge AI technologies, UNKJD Studios is set to transform the gaming landscape.

Central to UNKJD’s ecosystem is the UNKJD $MBS, serving as the cornerstone for a cohesive gaming journey. This digital currency interlinks the various UNKJD games, offering players the opportunity to access and enjoy a seamless series of experiences within a singular, expansive universe.

In a calculated strategic effort, UNKJD also announced the appointment of Maxim Bashkaev Vaysbord as its new Brand Director. Vaysbord, a highly respected former executive of Azuki, brings a rich blend of experience and innovative creativity to UNKJD, drawing from his successful background in Web3 brands and fashion.

Vaysbord said, “We firmly believe that gaming is at the forefront of the entertainment industry. At UNKJD, we aim to architect a universe where games are the centerpiece, and Web3 acts as the connective matrix, empowering the community with ownership and our games with interoperability.”

Raz Friedman, a trailblazer in the free-to-play model with notable contributions to acclaimed games like Slotomania, WSOP Poker, and House Of Fun, as co-founder, affirms his belief in UNKJD Soccer’s leading edge in gaming innovation. He said, “The video gaming industry is on the brink of an extraordinary era with expected $282 billion revenue and solid annual growth of 8.76% from 2024 to 2027. UNKJD is positioned at the forefront of this innovation.”

Friedman further added, “With UNKJD Soccer, we’re not merely launching a game; we’re leading the industry into a future where sports, strategy, and RPG seamlessly converge. The game provides a platform for adept players aspiring to “Go Pro,” allowing them to utilize and trade game collectibles and tokens. Our rebranding is a strategic move to align with the dynamic growth projected for the gaming market.” 

The 2024 strategy for UNKJD kicks off with an eagerly awaited update to its debut game, Monkey League, now rebranded as UNKJD Soccer, focusing on a crucial market—Brazil. Throughout the year, the studio plans to unveil further functionalities for the UNKJD $MBS token, while progressively showcasing its groundbreaking game mechanics and economic model. A worldwide release of UNKJD is scheduled for the latter half of 2024.