Lionel Messi – The New Brand Ambassador For

Football legend Lionel Messi has signed a $20 million deal with to become the fan token site’s global brand ambassador. 

Messi To Promote Socios In New Deal

Under the million-dollar deal, Messi will be promoting the exchange for the next three years. However, sources aware of the situation have revealed that the transaction would not involve cryptocurrency in any way. 

Talking about the deal, the Argentinian football team captain stated, 

“Fans deserve to be recognized for their support. They deserve opportunities to influence the teams they love. exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join’s mission to create a more connected and rewarding future for fans around the world.”

Socios Continues Football Expansion is a fan token site that seeks to enhance the fan experience by introducing elements of blockchain technology into different sports. These fan tokens act like cryptocurrencies that empower the fans to contribute their input on small decisions within their team’s communities. The fan tokens available on are available for different teams from all kinds of sports like soccer, football, hockey, basketball, and more. In football especially, the fan token site has had collaborations with Messi’s team Paris-Saint Germain, Barcelona, Juventus, and Manchester City.

Fan Tokens As Signing Fee

More and more athletes and sports personalities are getting involved in the world of crypto and blockchain. For example, when PSG had signed Messi last year, it had included a payment of a large number of crypto fan tokens from Socios as part of the signing fee. This was a part of the club’s “welcome package” and was sponsored by its official fan token provider, Messi’s transfer to the team had already seen a huge boost in the sales of the club’s fan tokens. Additionally, by accepting these tokens as a part of his fee, Messi has contributed even more to the growing value of cryptocurrency among global football fans.

Messi’s NFT Launch

Last year, controversy followed Messi as he decided to leave his boyhood club of Barcelona to join PSG. His summer continued to be eventful as he officially launched his exclusive NFT collection, titled The Messiverse x Bosslogic. The collection was born out of a collaboration with Ethernity Chain and featured a “futuristic AI-driven bionic semblance” of the superstar, reflecting all of his achievements, iconic moments, and future accomplishments. 

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.