Lionel Messi Joins Socios As Global Brand Ambassador

The Argentinian football star Lionel Messi has stepped into the evolving world of cryptocurrency. Messi has signed a $20 million contract with the digital fan token company The football star will be promoting the company as the Global Brand Ambassador. Earlier this year, NBA star LeBron James and NFL quarterback Tom Brady also entered the crypto world.

Socios welcomes Messi

Socios posted an announcement video welcoming the soccer star. The platform introduced Messi as their first global ambassador and wrote ‘Together we can do more. Together we can be more.’ Meanwhile, Socios has also written ‘Lionel Messi Approved’ in its Twitter bio.

Amid the fast-developing crypto industry, digital asset platforms have been trying to sign famous players from different fields. According to Reuters, Lionel Messi’s transfer from Barcelona football club (FCB) to Paris St Germain (PSG) in August involved a cryptocurrency payment.

As the Qatar World Cup is approaching, the soccer star will be performing an important role in promoting Socios. However, the three-year ambassador deal between the two does not include any crypto transaction, reports Reuters.

Fan token merging Sports with Crypto

The platform has signed massive deals with over 130 sports clubs and organizations including famous teams like Barcelona, PSG, Juventus, and Manchester City. Fan tokens issued by Socios have also received some criticism from some sports supporter groups.

Fan tokens have revolutionised by integrating sports and cryptocurrency. Token holders can vote over some listed decisions related to their clubs. Meanwhile, Clubs has identified these tokens as the new revenue for them.

Socios works with the cryptocurrency Chiliz ($CHZ.). In order to obtain fan tokens issued by the platform, users need to buy CHZ tokens and exchange them with fan tokens. The Chiliz coin has registered a surge of over 7% in the last 24 hours. The coin is trading at an average price of $0.3. Meanwhile, CHZ’s 24-hour trading volume of $813,973,011 has also surged by over 50%.


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