EU Bank Unlocks 2,000+ Digital Assets for Customers Through Bitpanda Partnership

Austria’s Raiffeisenlandesbank Niederösterreich-Wien (RLB NÖ-Wien) has forged a collaboration with leading crypto platform Bitpanda that lets its clientele trade an extensive range of digital assets directly through the bank’s mobile application.

TLDR

• Raiffeisenlandesbank Niederösterreich-Wien (RLB NÖ-Wien) has partnered with Bitpanda to offer digital asset trading to its customers.
• RLB NÖ-Wien becomes the first major traditional European bank to provide crypto trading capabilities.
• Customers can now trade over 2,000 digital assets including crypto, stocks, ETFs and precious metals via RLB’s mobile banking app.
• The white label solution from Bitpanda provides a seamless, user-friendly integration with RLB’s existing digital banking offerings.
• As a licensed, regulated platform, Bitpanda allows RLB NÖ-Wien to offer digital asset investments safely, transparently and in a compliant manner.

The first-of-its-kind offering in the European banking scene provides RLB NÖ-Wien customers simplified access to over 2,000 crypto, stock, ETF and precious metals investment products courtesy of Bitpanda’s robust infrastructure delivered via a white label software solution.

RLB NÖ-Wien CEO Michael Höllerer said Bitpanda’s seamless integration helps the bank meet climbing demand for digital investment opportunities while cementing its customer-focused strategy.

“As a strong, reliable partner, we tailor our products to the needs of our customers. The joint offering with Bitpanda responds to the continuously increasing demand for digital investment solutions,”
Höllerer explained.

The multi-asset support should appeal to users seeking exposure to alternatives like crypto in addition to conventional offerings, with the banking app interface fostering easy onboarding.

By leveraging Bitpanda’s fully-modular platform, RLB NÖ-Wien inherits the licensed exchange’s stringent security practices and conducts trading under appropriate regulatory guardrails.

As a regulated Austrian entity boasting multiple European crypto, asset dealing and e-money permissions, Bitpanda unlocks digital asset adoption for incumbent institutions lacking their own licenses.

Lukas Enzersdorfer-Konrad, Bitpanda’s CEO, said, “It allows our customers to invest directly from their bank account, safely, securely, and with confidence.”

The plug-and-play nature of the Bitpanda white label solution meant RLB NÖ-Wien rolled out the customer-facing functionality in around 10 months.

By taking the leap into crypto asset trading for clients, RLB NÖ-Wien cements itself as an innovator blazing trails in responsibly expanding digital asset accessibility among legacy outfits.

Höllerer heralded the Bitpanda partnership for pushing boundaries. “With Bitpanda as a strong cooperation partner, we can expand our offering with an innovative facet,” he said. “In the future, we are offering our customers an even broader all-around service with contemporary investment forms.”

As the inaugural major EU bank leveraging Bitpanda’s infrastructure to unlock digital investments, RLB NÖ-Wien may prompt peers to follow suit.

And for Bitpanda, the collaboration signals its technology solutions can tailor plug-and-play crypto market exposure to banks seeking to tap into surging client demand.