Deepak Chopra Bridges Wellness And Art With NFTs

In 2021, Non-fungible tokens (NFTs) escalated, netting an estimated 10.7 billion dollars. NFTs can be summed up as digital assets on a blockchain, ranging from; artwork, profile pictures, generative art, collectables, photography, music and gamified NFTs. 

Jessica Santiago, a cancer survivor and CEO of a leading digital curation agency, ArtRepublic, partnered with Deepak Chopra in releasing his first NFT paired with a guided meditation. 

Jessica’s career in the production of emotion-evoking exhibits to enhance and improve community well-being is the anchor for curating art driven wellness experiences. ArtRepublic Global was founded in 2015 to make digital art more accessible to the general public while delivering overall messages of health and wellness. A core belief of the company is if artists are given access to technology and other resources used to create art, they can help create a better world.

“Creatives are shaping the modern world, especially as we transcend beyond screens and into a mixed reality. These are the artists who are designing the most human, intuitive art and experiences, creating environments and moods that enhance creativity and bring progress to the world,” said Santiago.

A pioneer in the digital public art space, Santiago’s goal is to prioritize artists and make digital exhibitions widely accessible, all while delivering a message of wellness and oneness. Echoing her commitment to wellness, her partnership with The Chopra Foundation launched the NFT structural collaboration by ArtRepublic and SuperRare auctioning nearly 40 digital artworks publicly. Co-curated by Santiago, the featured digital pieces were chosen for their ability to harness the power of light to symbolize a revolution of optimism, hope and productivity. 

“We look forward to collaborating with ArtRepublic to bring art, tech and wellness into the public forum as they are aligned with Seva. Love’s metaverse for a good mission of social and planetary transformation,” said Chopra

The digital auction raised over $150,000 in NFT sales so far. Notable sales included BREAKFAST Studio which sold for 18ETH/ $79,833; Emersion by REO which sold for 10 ETH/$40,000 making it the highest sale for the artist yet; Levitating Lady, a photograph and first NFT created and sold by Marcus Smith sold for 2 ETH $8,681; Color Flow Study, an exploration in color movement in 2021, by Zach Lieberman sold for 6 ETH $26,042. 10% of the proceeds went to benefit Teen Cancer America.