Coca-Cola and Crypto.com will memorialize the passion, intensity, and remarkable skill of the top teams playing in the FIFA World Cup Qatar 2022™ in a series of NFT artworks inspired by the distinctive “heatmaps” formed by each team’s on-field attacks, tackles, and winning goals.
The 10,000 unique NFTs were produced by tracking the in-game movements of players during matches and were developed and hosted on the Crypto.com NFT platform by digital artist GMUNK (a leading NFT artist who has worked in the digital space for over 20 years and is credited with creating the sci-fi look of the Hollywood films Tron: Legacy and Oblivion).
This project, which combines digital art with football, is a part of Coca-Cola and Crypto.com’s commitment to continue providing fans with magical World Cup experiences.
Once they register for a Crypto.com NFT platform account, football fans from all around the world will have access to the NFTs. For a chance to acquire a Coca-Cola “Piece of Magic” NFT inspired by FIFA World Cup Qatar 2022™, qualified fans just need to register on Coca-Cola’s Fanzone website and click on the NFT banner. This unique kind of memorabilia will live eternally on the blockchain.
Gmunk the artist added:
“At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviors and applications of color to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.”
Nazli Berberoglu, FIFA World Cup General Manager at The Coca-Cola Company: “The FIFA World Cup™ in Qatar is about bringing magical moments to life on and off the pitch for millions of fans from the region and beyond. This incredible collaboration with GMUNK will see 10,000 stunning and unique ‘Pieces of Magic’ in the form of NFTs available for fans to own forever.
“A superb talent who has consistently pushed the boundaries of art’s newest and most exciting field, GMUNK’s ‘heatmap’ inspired NFTs will capture the passion and determination shown by players during the World Cup – as they battle it out on the pitch, their athleticism and performance will inspire incredible works of digital art.”
“This year’s FIFA World Cup will be the first to leverage Web3 technology” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”
The digital center of Coca-Cola for the FIFA World Cup Qatar 2022™ is called Coca-Cola Fan Zone. It offers supporters the chance to express their feelings, enthusiasm, memories, and support for the FIFA World Cup™ this year. The Leaderboard, Promises, and Believers Predictions are the three primary components of the Coca-Cola Fan Zone, which together create a worldwide competition that will put fans’ knowledge to the test and let them connect with one another.