Multinational beer company Budweiser and the international football governing body FIFA have created an intriguing method for football fans to experience the world cup, with the introduction of the “Budverse x FIFA World Cup.”
Budweiser disclosed the development in a recent tweet that a digital scoreboard will be present at the Budverse x FIFA World Cup. The NFTs are now accessible and may be bought and minted at Budweiser.com/nft through December 18.
Budweiser and World’s football governing body have been partners for more than 30 years, and the launching of the NFTs extends that relationship.
Similarly, with the use of NFTs, holders can choose a favorite team competing in the world cup, act as that team, and watch that team’s progress in real-time.
It is worth mentioning that the NFTs also automatically grant owners special access to premium packages that encompass a Budweiser football marching uniform and the opportunity to win a 360 Pass Experience. The 360 Pass Experience winner will receive special treatment for the decisive game in Doha.
The beer company is no new to the realm of NFTs, as evidenced by the “Royal Series” and “Budverse Can Heritage Edition” features it has on OpenSea.
FIFA Promotes Collaborative Merger with Crypto Companies
The fact that some cryptocurrency companies have utilized sports as a significant platform to propagate their message is no longer news, therefore the forthcoming world cup, which has a sizable fanbase following, will prominently feature varied crypto-related events.
Even though trading cryptocurrencies are technically prohibited in Qatar, the location of the world’s biggest athletic event, which is scheduled to begin in a few weeks, has an intriguing alliance with several cryptocurrency companies.
Back in May, FIFA teamed up with Algorand to be its authorized blockchain partner. FIFA’s dedication to investigating cutting-edge avenues for steady revenue growth was demonstrated by the cooperation. FIFA’s delving into the blockchain industry was formally marked by the collaboration.
FIFA launched FIFA+ Collect in advance of the World Cup following their agreement with Algorand. Built on the Algorand blockchain, the NFT collection will record memorable moments from the competition.
Furthermore, FIFA selected crypto.com as its official exchange for the Mundial, enabling the exchange’s branding to be seen both inside and outside the stadiums during the competition.
Image source: Shutterstock
Source: https://blockchain.news/news/budweiser-releases-virtual-scoreboard-nfts-ahead-of-world-cup-in-qatar