Super Bowl Draws Near-Record 113 Million Viewers—Just Shy Of Fox’s Lofty Expectations

Topline Sunday’s matchup between the Kansas City Chiefs and Philadelphia Eagles was the third most-watched Super Bowl ever, as the NFL continues to attract record audiences and the league weathers con...

Michael Keaton’s Batman, Supergirl And More Team Up In ‘The Flash’ Super Bowl Trailer

This year’s Super Bowl was a pretty great game as far as they go, tied up at 35 to 35 until the final seconds, when the Kansas City Chiefs ran down the clock and scored a final field goal for the win....

Viewers Are Less Excited About Super Bowl 2023 Ads

Aaron Paul, Bryan Cranston and Raymond Cruz in scene from PopCorners’ 2023 Super Bowl spot. Associated Press This year features another impressive group of Super Bowl ads designed to get people ...

How Super Bowl Music And Music-Backed Ads Are Likely To Change In 2023

getty This weekend’s Super Bowl will be the first with AppleAAPL Music as sponsor of the halftime extravaganza, only one way the music of the big game and its many big ads are likely to evolve this ye...

Super Bowl Ads Provide Hollywood-Sized Entertainment

Headspace Headspace Halle Berry kicked off Super Bowl 56 inviting fans to “think of tonight’s game as if you’re at the start of another great movie. You are in Hollywood after all…the land of st...

The Most Notable Trend In 2022 Super Bowl Advertising? Humor

A scene from Booking.com’s 2022 Super Bowl spot. ASSOCIATED PRESS The trends in Super Bowl commercials tend to reflect the mood of the country. You don’t want to take a chance on your ad falling...

Cutwater Spirits Reveals First Ever National Super Bowl Commercial

A cooler filled with canned cocktails from Cutwater Cutwater Spirits The past several years have been marked by big changes in the distilled spirits industry. A prominent, national ad for Cutwater Spi...