Photographer: Geert Vanden Wijngaert/Bloomberg. © 2020 Bloomberg Finance LP After years of being on the market, Nielsen Holdings PLC, the parent company of TV ratings giant Nielsen Media Research, is ...
Tag: nielsen
Nielsen Report Shows Crypto Sports Partnerships Are A Perfect Fit
A recent Nielsen sports report has presented an optimistic outlook for crypto sports partnerships in the coming years. According to the report, this space is expected to grow to as high as $5 billion ...
Nielsen Rivals Have Been Upgrading Their Capabilities
Tunity recently acquired by iSpot.TV measures out-of-home viewing using an app. Tunity In the first few months of 2022 there have been a flurry of acquisitions and partnerships among several Nielsen N...
Networks And Advertisers Are Looking To Replace Nielsen
For next months Winter Olympics, NBCU will be evaluating the audience data from iSpot.TV along with … [+] Nielsen. (Photo by Han Haidan/China News Service via Getty Images) China News Service vi...