With A Strong Earnings Report, Netflix Readies For The 2022-23 Upfront

At its fourth quarter earnings report Reed Hastings the Netflix co-founder said he was stepping down … [+] as co-CEO becoming executive chairman. (Photo by Wolter Peeters/Fairfax Media via Getty...

Under New Ownership And Continued Competition, Nielsen Is Restructuring

Despite changes in senior management David Kenny (pictured), will remain as CEO of Nielsen Holdings … [+] Plc. Kenny is speaking during a panel session on the opening day of the World Economic F...

Warner Bros. Discovery signs deal with startup Nielsen rival VideoAmp

Warner Bros. Discovery has signed a deal with VideoAmp to measure its audience as an alternative means of data for advertisers, the companies announced Tuesday.  The contract is a significant moment f...

Cheap Trick Guitarist Rick Nielsen and The Mothership Technologies Announce Collectibles Partnership

Nielsen Enters the Digital Collectibles Market with a 3D Laser Scan of His Original 1978 Checkerboard Explorer Guitar from ‘Dream Police’ CHICAGO–(BUSINESS WIRE)–Rick Nielsen, famed guitarist of Cheap...

ISpot An Audience Measurement Provider And Nielsen Competitor Invests In TVision

iSpot announced they have made an investment in TVision which uses eyes-on-screen methodology to … [+] track viewing. (Photo by Pedro PARDO / AFP) (Photo by PEDRO PARDO/AFP via Getty Images) AFP...

Netflix Readies To Sell Ads

With Netflix launching an ad supported tier, marketers will be able to advertise on such popualr … [+] shows as Bridgerton. (L-R) Chris Van Dusen, Ted Sarandos, Simone Ashley, Jonathan Bailey, C...

Driving Video Audiences In September; Streaming, Football And New TV Programs

Despite the premiere of The Lord of the Rings: The Rings of Power and Thursday Night Football, the … [+] audience share of Amazon Prime Video in September was flat compared to August. (Photo ill...

Netflix shows on ad-supported plan to get Nielsen ratings in 2023

SOPA Images | Lightrocket | Getty Images Nielsen ratings are coming to Netflix Inc. Netflix announced Thursday that some of its shows will use Nielsen’s Digital Ad Ratings in the U.S. starting s...

‘Thor 4’ And ‘Cobra Kai’ Tower Over ‘Rings Of Power’ And ‘House Of The Dragon’

‘The Lord of the Rings: The Rings of Power’ Amazon The Nielsen ratings for the week of September 5, 2022 through September 11, 2022 turned out to be a scorcher. Five different shows or mov...

Ad Tech Companies Are Partnering To Better Measure Cross-Platform Video Audiences

Ad tech/audience measurement companies have been improving their cross platform measurement and … [+] deduplication capabilities. (Photo by Jakub Porzycki/NurPhoto via Getty Images) NurPhoto via...

‘The Rings Of Power’ Tops ‘House Of The Dragon’ In First Nielsen Ratings, But With Warped Data

Rings of Power Amazon The eternal quest to try and figure out how many people are watching a given streaming series is not going great. For the most part, we are reliant on things like self-reported t...

‘Rings Of Power’ Tops ‘House Of Dragons’ With Huge SVOD Debut

‘The Lord of the Rings: The Rings of Power’ Amazon As frankly expected, Amazon’sAMZN $465 million first season of The Lord of the Rings: The Power of the Rings debuted atop the Nielsen NLS...

Amazon ‘Thursday Night Football’ NFL debut gets 13 million viewers: Nielsen

Kansas City Chiefs quarterback Patrick Mahomes (15) is sacked by Los Angeles Chargers linebacker Drue Tranquill (49) in the first quarter at Arrowhead Stadium on Thursday, Sept. 15, 2022, in Kansas Ci...

‘Pinocchio’ Represents A Key Test Case For Disney+

‘Pinocchio’ Disney No, Robert Zemeckis’ Pinocchio isn’t very good. As much as any of the lesser Walt Disney remakes over the last decade, it alternates between being a redundant rehash of ...

Streaming Viewership Surpasses Cable For First Time, Nielsen Says

Topline Led by Netflix, streaming platforms captured a record 34.8% of all television views in July, according to Nielsen’s monthly ratings report, marking the first time that streaming has surpassed ...

‘Sing 2’ Tops On Netflix As ‘Doctor Strange 2’ Plunges 57% On Disney+

‘Sing 2’ Universal While we don’t have hard data regarding PVOD, VOD, EST and physical media sales, I’d argue that Illumination’s Sing 2 was one of the most profitable theatrical releases ...

‘Doctor Strange 2’ And ‘Sing 2’ Prove That Box Office Success Helps Boost Streaming Ratings

(L-R): Xochitl Gomez as America Chavez, Benedict Wong as Wong, and Benedict Cumberbatch as Dr. Stephen Strange in Marvel Studios’ DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS. Photo courtesy of M...

Once Again, An Upfront Like No Other

Every upfront is different. In 2022-23 marketers will be able to buy ads on Netflix (and Disney+) … [+] for the first time. (Photo by Mario Tama/Getty Images) Getty Images Each year the upfront ...

Viewers Watched 7 Billion Minutes Of ‘Stranger Things’ In Week After Season 4 Debut, Breaking Nielsen Streaming Record

Topline Stranger Things racked up 7.2 billion minutes of streaming viewership in the U.S. from May 30 to June 5, after the fourth season premiered on May 27, Nielsen said Friday, the highest one-week ...

Nielsen’s New Owner Will Have Their Hands Full Measuring TV And Streaming Viewing Accurately

Big Screen TV ASSOCIATED PRESS NielsenNLSN Media Research held a monopoly on TV viewership and ratings numbers for decades, but some high-level executives at media companies have questioned the reliab...

Viewers Watched More Than 5 Billion Minutes Of ‘Stranger Things 4’ In A Week, Breaking Record

Topline The release of the fourth season of Netflix’s Stranger Things became the third show to garner more than 5 billion minutes of viewing in a week, Nielsen announced Monday, according to several r...

Former Homeland Security Chief Nielsen to Join Astra as Adviser

As the former top official for U.S. border security from 2017 to 2019, Nielsen became a well-known representative of Trump’s immigration policies and its hotly debated actions at the Mexican border. A...

‘Turning Red’ Debuts Below ‘Encanto’ While ‘Dropout’ Drops Out Of Top 10

GROWING PAINS — Disney and Pixar’s all-new original feature film “Turning Red” introduces 13-year-old Mei Lee, a confident-but-dorky teenager torn between staying her mother’s dutiful daughter and the...

Nielsen Facing Criticism Over Accuracy Of Streaming Video Ratings

Photo by Chesnot/Getty Images. Getty Images I have written many stories about the widespread belief by most of the major media companies that the Nielsen TV ratings are inaccurate. And with their accr...

Nielsen Reports Most Americans ‘Overwhelmed’ By Streaming Choices; Virtually None Plan To Cut Back

Oscar Isaac stars in Marvel Studios’ “Moon Knight” for Disney+, presently the most popular show … [+] streaming. FilmMagic In a highly revealing report from Nielsen’s Gracenote...

Here is why Nielsen shares are up 20%

Nielsen Holdings Plc (NYSE: NLSN) jumped 20% after agreeing on a sale of the company to a consortium of private-equity companies.  After negotiations broke down last week, fresh talks resurrected, val...

GameStop, Uber, Nielsen Holdings and more

A screen displays the logo and trading information for GameStop on the floor of the New York Stock Exchange (NYSE) March 29, 2022. Brendan McDermid | Reuters Check out the companies making headlines i...

Nielsen Holdings, FedEx, LHC Group and more

Take a look at some of the biggest movers in the premarket: Nielsen Holdings (NLSN) – The TV ratings company’s stock surged 20.9% in the premarket after it agreed to be acquired by a private-equ...

At ‘One22’ NBCUniversal Sees Scale As Essential To TV Ad Future

Hot business growth. Businessman using tablet analyzing sales data and economic growth graph chart. … [+] Business strategy, financial and banking. Digital marketing. getty Earlier this week NBC...

Nielsen’s Stacie De Armas And Actor Robin De Jesús On Latino TV Representation

Actor Robin de Jesús and Nielsen SVP Stacie de Armas on Hispanic TV visibility Robin de Jesús/Nielsen Robin de Jesús is a hot actor coming off rave reviews for his performance in Lin-Manuel Miranda’s ...

Boeing, Anaplan, Nielsen Holdings and more

Check out the companies making headlines before the bell: Boeing (BA) – A Boeing 737-800 jet operated by China Eastern Airlines crashed in the mountains of southern China with 132 people aboard, with ...

$475K A Month Bill Dispute Causes Weather Channel To Sue Neilsen

Photo Frederick M. Brown / Getty Images. Getty Images After filing for a preliminary injunction (and losing) to fight a rate hike from $42K a month to $475K from Nielsen in 2020, CF Entertainment, the...