LPGA Tour Unveils New Sponsor And Event Format Along With Familiar Face As Tournament Host

Liberty National Golf Club in Jersey City, New Jersey, will be the host of the LPGA’s Mizuho … [+] Americas Open starting in 2023. Liberty National The LPGA’s newest tournament partner is ...

PGA Tour Golf NFTs Coming to Tom Brady’s Autograph Platform

In brief Autograph, the NFT company co-founded by Tom Brady, will create official PGA Tour collectibles. The platform will launch in early 2023 and offer potential real-world perks for fans. The PGA T...

Diminished Star Power Curbs Presidents Cup Fan Enthusiasm

CHARLOTTE, NORTH CAROLINA – SEPTEMBER 20: A general view is seen during a practice round prior to … [+] the 2022 Presidents Cup at Quail Hollow Country Club on September 20, 2022 in Charlo...

PGA Tour and Autograph to launch golf-focused digital collectibles platform

PGA Tour, a major organizer for professional men’s golf tournaments, and the Tom Brady co-founded sports memorabilia platform Autograph announced Monday that it will launch a new platform for golf dig...

PGA Tour, Autograph Partner to Launch Golf NFT Platform – crypto.news

The PGA TOUR has teamed up with Autograph, the digital collectibles and non-fungible tokens (NFTs) startup co-founded by star NFL Icon Tom Brady, to create officially-licensed digital golf collectible...

PGA and Autograph To Release New Golf Archive NFT Platform

The platform still operates in the “closed marketplace” genre of the NFT industry, seen as the more corporate counterpart to decentralized trading on marketplaces like OpenSea and Magic Eden. Closed m...

LIV Golf CEO Greg Norman visits Capitol Hill as Saudi-backed league battles PGA Tour

LIV CEO and commissioner Greg Norman watches play on the third hole during the final round of the LIV Golf Invitational Series Chicago at Rich Harvest Farms in Sugar Grove, Illinois. Brian Spurlock | ...

Golf Instruction Platform Dead Set On Flattening Sport’s Steep Learning Curve

Sir Nick Faldo, Hank Haney, and Nick Bradley are just a few of Performance Golf’s coaches. Performance Golf Before founding Performance Golf, a fast-growing online golf learning platform, Brixto...

Social Impact ETF Steeped In Golf Supports Military Families

Patrick Galley (front left) with Lieutenant Colonel Dan Rooney, the fighter pilot and PGA … [+] professional who started Folds Of Honor, and the rest of his foursome. Rivernorth Asset Management...

Opportunities For Disabled Golfers Abound In Aftermath Of Inaugural U.S. Adaptive Open

Simon Lee smiles after winning the 2022 U.S. Adaptive Open overall men’s title at Pinehurst Resort & … [+] C.C. (Course No. 6) in Village of Pinehurst, N.C. on Wednesday, July 20, 2022...

Topgolf Callaway CEO on the golf boom, the company’s new name, and Phil Mickelson

Topgolf Callaway Brands (MODG) CEO Chip Brewer is preparing his business for its next act as the golf world continues to undergo massive change. Speaking with Yahoo Finance at the 29th annual Goldman ...

As Pro Golf Feuds, The Recreational Game Continues To Boom

Tiger Woods and Rory McIlroy have recently risen to an even greater level of visibility in the … [+] professional golf space. But the golf industry, more broadly, is really driven by the game...

Kalea Premiere Line Shores Up TaylorMade’s Middle Market Gap

A full set of Kalea Premiere golf clubs TaylorMade When the Kalea line was conceived seven years ago, TaylorMade as a company internally intuited what kind of golf clubs they felt would be most attrac...

PGA Tour Boosts Player Pay In Ongoing Battle With Fledging LIV Golf

Topline The PGA Tour will boost player salaries, increase the number of events its top players must compete in and double its bonus pool for golfers who “resonate” with fans, the tour announced on Wed...

PGA Tour bolsters prizes in competition for loyalty with LIV Golf

PGA Tour Commissioner Jay Monahan speaks during a press conference prior to the TOUR Championship at East Lake Golf Club on August 24, 2022 in Atlanta, Georgia. Cliff Hawkins | Getty Images The PGA To...

College Scholarship For Caddies Gains Traction On East Coast

A pair of Evans Scholars caddying at Sebonack Golf Club Evans Scholarship Foundation Abbey Sisler is a 2022 Evans Scholarship winner about to begin a full ride at the University of Maryland this week....

Tiger Woods-Designed Golf Course At Big Cedar Lodge Adds Bar Next To 19th Hole Tee Box

A new bar sits adjacent to the tee box of the bonus 19th hole at Payne’s Valley, the newest of the … [+] five golf courses at Big Cedar Lodge. Big Cedar Lodge The “19th hole” can take diff...

What LIV Golf Can Learn From Past Sports League Disruptors

Greg Norman reacts during the LIV Golf Invitational – London Draft on June 07, 2022 in London, … [+] England. (Photo by Aitor Alcalde/LIV Golf/Getty Images) Getty Images You might brush it...

Full Swing’s Portable Launch Monitor Lets More Golfers Train Like Tiger

Tiger Woods has been a part-owner and investor in Full Swing golf since the 2015. Photo by Donald Miralle for Full Swing The ask came from Tiger Woods himself. The launch monitor technology he was usi...

The Financial Company Transcending The Norm With NIL Deals For Top Collegiate And Amateur Golfers

Caleb Surratt is one of two highly-ranked amateur golfers who have signed NIL (name, image, … [+] likeness) deals with Transcend Capitol Advisors. Charles Cherney Photography In the college athl...

Couple Transform ‘Neighborhood Dog Track’ Into Regional Draw

An aerial view of hole No. 4 The Club at Brookstone, a 6575-yard golf course in Anderson, South … [+] Carolina. The Club at Brookstone When Tyler Brennan and his wife Dr. Melissa Mertely, a pair...

Inside The Business Of The New Saudi Golf League

With limited revenue, astronomical signing bonuses and enormous purses, LIV Golf has run up quite a tab. But the real surprise is that Saudi Arabia’s nascent golf super league isn’t just “sports washi...

Golf Guru Aims To Bring Mental Coaching To The Masses

Joohyung Kim credits patience as the key to his first PGA Tour victory. He started the tourney at … [+] Sedgefield Country Club with a quadruple bogey on his first hole, overcame that setback an...

Scottie Scheffler’s $13.2 Million In Winnings Sets Single-Season PGA Tour Record

Scottie Scheffler celebrates after claiming his first major title at the Masters Tournament in … [+] April. It was one of four tournament wins in 2022 for Scheffler, who set a record for PGA Tou...

Adidas boss says LIV Golf a ‘normal evolution,’ wants to focus on player partnerships

Phil Mickelson of the U.S. during the inaugural LIV Golf Invitational at the Centurion Club, Hemel Hempstead, St Albans, Britain, June 8, 2022 Paul Childs | Action Images via Reuters Adidas CEO Kasper...

Mickelson, LIV golfers sue PGA Tour over suspensions

Team Hy Flyers Phil Mickelson of the U.S. speaks to the media after the first round of the inaugural LIV Golf Invitational, June 9, 2022. Paul Childs | Action Images via Reuters Eleven professional go...

LIV Golf Is Here To Stay

Phil Mickelson tees off on the first hole during day one of the LIV Golf Invitational at The Centurion Club in St Albans, England, in June. (Photo by Chris Trotman/LIV Golf/Getty Images) Getty Images ...

Behind MLB’s Affinity For The PGA Tour

ST ANDREWS, SCOTLAND – JULY 14: Cameron Young of the USA during Day One of The 150th Open at St … [+] Andrews Old Course on July 14, 2022 in St Andrews, Scotland. 14/07/22 – The Open...

LIV Golf Signs Yet Another Masters Champ In Bubba Watson

Topline Bubba Watson is joining LIV Golf, the polarizing Saudi-backed tour announced Friday afternoon, confirming reports earlier in the week that the 2012 and 2014 Masters champion will become the la...

Son teases election run at Saudi-backed golf event

A detailed view of a golf bag belonging to Eric Trump reads “Trump 2024” as seen during the pro-am prior to the LIV Golf Invitational – Bedminster at Trump National Golf Club, Bedmin...

LIV Golf, backed by Saudis and Trump, sees franchises in its future

BEDMINSTER, N.J. — LIV Golf is just three tournaments in, but the Saudi-backed upstart league is already thinking big about its future. In an interview with CNBC, LIV Golf Investments President and CO...

LIV Golf Reshuffles Top Earners And Sends Pay Soaring

Thanks to Saudi Arabia’s bottomless well of petrodollars, LIV Golf has boosted the earnings of the top ten golfers by an estimated $370 million since June, bringing their combined haul to a record $65...