Adidas and Callaway have joined forces with Play Today, a unique golf metaverse to bring a new level of immersion and interactivity to golf fans around the world. The metaverse will launch with the NS...
Tag: adidas
Vinicius Junior Sparks Battle Among Sports Clothing Brands For His Sponsorship
Vinícius’ long-standing deal with Nike was abruptly brought to an end during the World Cup. Getty Images The world’s biggest sports brands are set to do battle over the sponsorship of Real...
Adidas Posts Poor Q4 2022 Results, Warns of Full-Year Loss Following Termination of Ye Deal
German apparel giant Adidas suffered heavy losses for Q4 2022 and looks to rebuild its business model throughout 2023. Adidas AG recently released its Q4 2022 financial report, which revealed heavy l...
Adidas warns of first annual loss in three decades and cuts dividend after Ye split
“The numbers speak for themselves. We are currently not performing the way we should”, Adidas CEO Bjørn Gulden said in a press release. Jeremy Moeller / Contributor / Getty Images Adidas o...
Adidas Slashes Dividend Amid Fallout From Kanye West Breakup
Topline German sportswear giant Adidas unveiled plans to slash its dividend on Wednesday, reiterating warnings the company could face its first annual loss in decades following the costly decision to ...
Web3 Expansion of Adidas That Inspires Many from its Move
Web3 technology has attracted Adidas which is ready to explore the web3 world. However, Elon Musk’s Tesla may have worked as an inspiration for Adidas’s web3 expansion. Tesla owner Elon Musk and his c...
Adidas to ‘Scope Out’ Token-Gated Sneaker Drops, Says Web3 Lead
Adidas’ Web3 ambitions may soon include the inclusion of a cryptocurrency. But it won’t be as simple as just adding a payments plugin. “We’ve talked about it, but I don’t...
Pharrell Williams At Louis Vuitton: Why It Makes Sense
Pharrell Williams at the Chanel Haute Couture Spring/Summer 2022 show during Paris Fashion Week. … [+] Photo credit: Stephane Cardinale – Corbis/Corbis via Getty Images Corbis via Getty Im...
Major League Soccer’s ‘Next Generation’ Has Everyone Excited, Including Sponsors
Carlos Vela (center) helped LAFC, valued at $1 billion per Forbes estimates, lift the 2022 MLS Cup. Getty Images Not only does the 2023 Major League Soccer season kick off on Saturday, February 25, bu...
Adidas, Major League Soccer renew deal
Major League Soccer and sportwear giant Adidas agreed to a multiyear extension of their partnership. The deal, announced days before MLS kicks off its 28th season, goes through 2030 and is valued at $...
Collin Morikawa, Xander Schauffele Talk ‘Full Swing,’ TGL And Tiger’s Return
Collin Morikawa tees off during the first round of the Genesis Invitational on February 16. Getty Images Golf is changing and Collin Morikawa knows it. The 26-year-old, who has five PGA Tour victories...
Adidas Shares Plummet As Losses Loom From Stockpile Of Unsold Yeezys Left After Kanye West Breakup
Topline Adidas shares plummeted Friday morning after the company said it could lose hundreds of millions of dollars this year from its failed partnership with rapper Kanye West, whose antisemitic rema...
Adidas shares tank after it issues warning over unsold Yeezy stock
“The numbers speak for themselves. We are currently not performing the way we should”, Adidas CEO Bjørn Gulden said in a press release. Jeremy Moeller / Contributor / Getty Images Adidas c...
Here’s What Investors Need To Know About The War Between These Athletic Apparel Giants
Getty Images Key takeaways Nike sued Lululemon on January 30, 2023, over allegations that Lululemon’s shoe line infringes on their patent for Flyknit The Flyknit patent’s validity has been under legal...
Adidas says Berlin Fashion Week launch and co-CEO announcements are fake
Pedestrians walk by a large Adidas logo inside the German multinational sportswear shop. Miguel Candela | SOPA Images | LightRocket via Getty Images Several press releases allegedly sent from Adidas a...
Adidas Loses Trademark Lawsuit Against Thom Browne Over Stripe Design
Topline Adidas lost a trademark infringement lawsuit Thursday it brought against Thom Browne, after it claimed the luxury fashion brand used the sportswear giant’s famous “three stripes” logo design w...
Adidas scrambling to sell $530 million in Yeezys after cutting ties with Ye, report says
Nearly two months after terminating its relationship with Kanye West, sportswear giant Adidas is trying to figure out how to sell $530 million worth of Yeezys, according to a report from the Financial...
Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong, Kanye?
From Kanye West and Kim Kardashian to Tom Brady and David Beckham, celebrity brand endorsement can … [+] make millions, or end in tears (Photo by Evan Agostini/Invision/AP, File) ©2019 Evan Agos...
This New Web3 Vintage Fashion Brand Is Hosting A Twitter Space With Gucci And Bored Ape Yacht Club
MNTGE cofounder Sean Wotherspoon. MNTGE A collaborative digital wearables brand built around vintage clothing, MNTGE is garnering serious buzz and it hasn’t even launched yet. Brainchild of cofounders...
Yuga Labs teams up with Adidas to launch Limited World Cup collection
The FIFA World Cup fever goes on to the next level, pretty much where the digital community was expecting it to. In a recent development, Yuga Labs took to Twitter to announce its collaboration with A...
Adidas employees raised concerns about Ye’s conduct for years, report says
Gilbert Carrasquillo | Getty The chief executive and other senior leaders at Adidas discussed the potential fallout from its relationship with Kanye West as far back as four years ago, according to a ...
Adidas Launches Investigation into Alleged Kanye West Sexual Misconduct
German apparel company Adidas is opening an investigation into reports that Kanye West used sexual antics on staff. Adidas has launched an investigation into claims that Kanye West misconducted himsel...
Kanye West—Under Misconduct Investigation By Adidas—Launches 2024 Presidential Campaign. Here’s What To Know.
Topline Kanye West announced his 2024 presidential campaign on Friday and claimed he asked former President Donald Trump to be his running mate, just as Adidas—which carried his Yeezy-brand clothing—l...
Adidas launches investigation into Ye conduct claims
Kanye West at an event announcing a partnership with Adidas on June 28, 2016 in Hollywood, California. Getty Images Adidas said it is investigating accusations made by staff relating to the conduct of...
His Clean-Energy Fund Was Up 206% In 2020. Then It Crashed. What Should We Expect Now?
Invesco stock-index owner Robert Wilder has bet on eco-friendly long shots for years, mostly winning. But it’s been a volatile ride. Robert Wilder, 62: author, lecturer, organic gardener, tree h...
Adidas launches the new NFT collection
Adidas Originals has launched its new 16 NFT collection of wearables (wearable devices), dedicated to the metaverse. This is a new category of interoperable products from the brand, called “Virtual Ge...
Adidas First Wearable NFT Collection Marks The First Time You Can Dress AND Undress Your Bored Ape
A campaign image from the adidas Originals Virtual Gear collection of digital wearables. adidas adidas Originals is launching its first collection of NFT digital wearables. The 16-piece limited editio...
Adidas’ Bored Ape NFT Makes Appearance With Messi, Benzema in New World Cup Trailer
Adidas continues its long tradition with the FIFA World Cup, this time with a crypto twist. The sports brand included its Bored Ape Yacht Club (BAYC) character named Indigo Herz in a recent promotiona...
Puma Lost It’s CEO To Rival Adidas, Or Did Adidas Just Steal Him Back?
| Getty Images Key Takeaways Adidas has hired former Puma CEO Bjørn Gulden as its new chief executive officer. Adidas shares spiked more than 20% after rumors and eventual confirmation of the hiring. ...
Toronto’s New Adidas Store Is Setting The Stage For Experiential Retail In Canada
The Toronto Lab product section of Adidas’ store in Toronto Eaton Centre. Christine Do Experiential retail is becoming ubiquitous across the United States, especially for athletic brands. In the...