Adidas Cuts Full-Year Guidance Following Relationship Termination with Ye

Adidas reduced its expectations for the full-year traffic trend decline in Greater China. German design company Adidas has cut its full-year guidance following its partnership termination with popular...

Adidas warns of big earnings hit after ending Ye partnership

Kanye West at an event announcing a partnership with Adidas on June 28, 2016 in Hollywood, California. Getty Images Adidas on Wednesday cut its full-year guidance on the back of the German sportswear ...

Is Adidas about to reveal a new NFT collection in their metaverse?

Sportswear giants Adidas is teasing the launch of a new collection in their metaverse. The brand has launched a countdown on its metaverse site outlining that a mysterious new collection will be revea...

Zero Tolerance For Hate Speech, Nike And Adidas Step Up

Kyrie Irving loses deal with Nike including the cancellation of the Kyrie 8 shoe launch (Photo by … [+] Dustin Satloff/Getty Images) Getty Images Nike and Adidas are sending a clear message to t...

Puma CEO Bjorn Gulden in talks to succeed Kasper Rorsted as Adidas chief

Björn Gulden, Chairman and Managing Director of the sporting goods manufacturer Puma SE, speaks at the company’s annual press conference. Daniel Karmann | Picture Alliance | Getty Images Adidas ...

Nora Vasconcellos Reflects On Becoming First Woman Rider To Receive Adidas Signature Pro Skate Shoe

Nora Vasconcellos, who was the first woman skateboarder on the adidas Skateboarding team, has … [+] launched the brand’s first signature Pro silhouette by a woman rider. adidas Skateboardi...

Adidas Bails From Yeezy. Why That Packs a Punch.

Times are tough at Adidas The German company has too much inventory and falling China sales. It’s slashed guidance, and earnings ran about half what Wall Street expected. The stock is down by more tha...

Kanye West Reportedly Wanted To Name Album After Hitler

Topline Kanye West, also known as Ye, wanted to name his 2018 album after Adolf Hitler and had an “obsession” with the Nazi leader, CNN reported Thursday, citing several anonymous sources who used to ...

Foot Locker Suffers A One-Two Punch As It Cuts Ties With Yeezy And Nike Pulls Back

Ye Getty Images for BET Foot Locker was already reckoning with the difficult reality that Nike is pumping the breaks on its relationship and wants to sell significantly fewer shoes in its stores. Then...

Kanye West Made Unauthorized Visit To Skechers Offices The Day After Adidas Dropped Him

Topline Kanye West, also known as Ye, made an unscheduled and unauthorized visit to shoe retailer Skechers headquarters in Los Angeles on Wednesday and was escorted off the premises, the company said ...

Foot Locker Drops Yeezy—Here Are The Companies Cutting Ties With Kanye West After His Antisemitic Comments

Topline After weeks of Kanye West making antisemitic and controversial remarks, companies including Adidas, Gap, CAA and Balenciaga have severed ties with the rapper. Kanye West is seen on October 21,...

Kanye West is no longer under Adidas contract

The sports fashion brand, Adidas, has decided to end its partnership with Kanye West due to offensive and anti-Semitic comments made by the rapper, which obviously go against the values upheld by the ...

No Yeezy Path Forward – Hate Speech And a PR Debacle For The Ages

At a time when Environmental, Social and Governance (ESG) policies have become the watchword for … [+] corporate leaders worldwide, Adidas just demonstrated how not to deal with a PR crisis of m...

Adidas Implements Hiring Freeze, But No Layoffs, Amid Split With Kanye

  Illustration by Forbes; Photos by Jeremy Moeller/Getty Images; Jonathan Knowles/Getty Images Adidas has initiated a hiring freeze but suggested it does not plan to conduct layoffs after it cut ties ...

Lululemon Doesn’t Need A Teen Strategy, Says Lululemon

Lululemon continues to gain popularity with teens, although the retail brand is not directly targeting the demographic. According to Piper Sandler’s “Fall 2022 Generation Z Survey,” the yoga-themed ch...

Adidas terminates Ye partnership, Gap removes Yeezy items over antisemitic remarks

Adidas on Tuesday ended its partnership with Ye, formerly known as Kanye West, after the musician made a series of offensive and antisemitic comments. Hours later, Gap and then Foot Locker said they w...

Sneaker Resellers See Dollar Signs In Kanye’s Split With Adidas

  Jamel Toppin for Forbes While it’s become less lucrative to resell Kanye West’s Yeezy sneakers online in recent years, some sneakerheads are betting his split with Adidas will change that. By Lauren...

Adidas Stands To Lose $650 Million After Dropping Kanye’s Yeezy Line—‘Right Decision,’ Analyst Says

Topline Shares of German footwear and apparel giant Adidas slid Tuesday after it disclosed a nine-figure loss after breaking off its relationship with rapper Kanye West following his anti-Semitic tira...

Adidas is a disaster right now, and it’s not just the Kanye West debacle

Adidas is a mess of a retail brand right now, and it’s not only because of ties to problematic musician-turned-designer Kanye West. On Tuesday, Adidas severed ties with West following a spate of...

Adidas Drops Kanye West—Here Are The Other Companies Cutting Ties After His Anti-Semitic Comments

Topline After weeks of Kanye West making anti-Semitic and controversial remarks, companies including Adidas, CAA and Balenciaga have severed ties with the rapper. Kanye West is seen on October 21, 202...

Adidas Cuts Ties With Kanye West After Anti-Semitic Comments

Topline Sportswear giant Adidas on Tuesday announced it has cut ties with rapper Kanye West, also known as Ye, over a series of offensive and anti-Semitic remarks, the latest company to distance itsel...

Talent Agency CAA Drops Kanye West—Here Are The Other Companies Cutting Ties After His Anti-Semitic Comments

Topline After weeks of Kanye West making anti-Semitic and controversial remarks, companies including CAA and Balenciaga have severed ties with the rapper, while Adidas has put its relationship with hi...

Kim Kardashian Condemns Anti-Semitism As Kanye West Draws Backlash

Topline Kim Kardashian and some of her famous family members spoke out against anti-Semitism on social media Monday, as her ex-husband Kanye West draws condemnation for his remarks targeting the Jewis...

Kanye West Anti-Semitism Backlash Gets More Powerful, Political—As Adidas Stays Mum

Topline The response to rapper Kanye West’s anti-Semitic tirades continues to get more biting, as politicians denounced an openly hateful demonstration praising West in Los Angeles over the weekend an...

Adidas Issues Profit Warning, Blames Ongoing China Problems

German sportswear giant Adidas continues to suffer from setbacks and has lowered its guidance for the second time this year. The company’s prognosis for 2022 has fallen from an optimistic growth of 11...

NHL And Adidas Unveil Reverse Retro 2022 Jersey Collection

The Montreal Canadiens’ 2022 Reverse Retro jersey. Courtesy: NHL Let the debates begin. Two years after the NHL and Adidas partnered to release their first league-wide alternate jersey program u...

Kanye West—Restricted On Twitter And Instagram—Posts Cryptic YouTube Video Of Meeting With Adidas Execs

Topline Kanye West—whose Twitter and Instagram accounts were locked this weekend for his posting of apparently antisemitic messages—continued his bizarre social media tirade on Monday, posting a 30-mi...

Adidas Reconsidering Kanye West’s Yeezy Line

Topline Adidas placed its lucrative partnership with rapper Kanye West “under review” amid recent controversial decisions by the rapper, Adidas said Thursday, putting West’s billionaire status in jeop...

Adidas says its relationship with Kanye West is under review

Kanye West at an event announcing a partnership with Adidas on June 28, 2016 in Hollywood, California. Getty Images Sneaker and apparel maker Adidas said Thursday it is reviewing its relationship with...

Skateboarder And TikTok Star Anthony Ferraro, Who Is Blind, Is Pushing Forward Inclusivity In Action Sports

Adaptive skateboarder Anthony Ferraro, who is blind, rides the course at Dew Tour Des Moines in July … [+] 2022. Kelly Anne Ferraro When Anthony Ferraro and his then-girlfriend, Kelly, made a vi...

Kanye Says His Catalog Put Up For Sale Without His Knowledge—‘Just Like Taylor Swift’

Topline Ye, otherwise known as Kanye West, said Tuesday his publishing catalog “is being put up for sale without my knowledge,” one day after Billboard reported the rapper is seeking a monumental valu...

Light, Liberation, Fire And Freedom

Nick Knight, used with permission, courtesy of YZY. Nick Knight The following is based on my one-hour conversation with Ye. Light helps us see in the dark, but it can blind us too, just like how fire ...