Cloud Software Giant ‘Salesforce’ Announces NFT Marketplace Launch

• A limited number of clients may participate in the Salesforce NFT Cloud trial program.
• There is no mention of which blockchains will be used to mint NFTs.

Salesforce, one of the world’s largest cloud software providers, has announced plans to enter the NFT market. NFT Cloud, a platform for brands and enterprises to create and resell NFT assets, was unveiled today by the firm.

When it comes to creating and selling NFTs, engaging with online communities, and extracting data from their services, Salesforce’s NFT Cloud is touted as an easy-to-use stepping stone into the emerging metaverse.

Using an NFT is a way to prove that you possess anything, whether it’s a digital or real object. Digital artwork, profile photographs, sports souvenirs, and video game objects are common applications for NFTs. For instance, they may be used to encourage customer retention and participation in exclusive online communities and in-person events.

Access For Limited Participants 

According to Salesforce’s senior vice president of new technologies, Adam Caplan, NFTs may be used for engagement and access rather than selling artefacts with no practical value.

A limited number of clients may participate in the Salesforce NFT Cloud trial programme, which is expected to expand broadly in October. There is no mention of which blockchains will be used to mint NFTs on the initiative’s website. Still, they will not be supported by any blockchains that employ an energy-expensive proof-of-work consensus methodology. Initially, many coworkers objected to the plan because of environmental concerns.

That implies Ethereum, the most popular platform for NFT collectibles, is no longer an option. There is no definite date on Ethereum’s migration to a more energy-efficient proof-of-stake mechanism. According to DappRadar’s statistics, the NFT market grew rapidly in 2021, reaching a trading volume of $25 billion. 2022 trading is going up and down as the crypto market continues to suffer from a downturn.