Which States Are Most Obsessed With Fashion?

A new study reveals that New York is the most fashion-obsessed state in America. In research by fashion expert Karen Millen who examined GoogleGOOG
trends data frequently used by people interested in fashion. These terms were then combined to give each American state a “total fashion search score” to discover which states have been the most interested in fashion over the past 12 month.

The study reveals that New York is the state most curious about fashion. With a total search score of 940 New York topped the list for the population, having the highest search levels for many fashion terms and items included “fashion”, “jeans”, “leather jacket”. “dress”. “handbag” and “leather”.

The state of New Jersey is the second most obsessed state about fashion with a total search score of 800. New Jersey has the second highest proportion of its population searching for fashion related items such as ”sneakers” placing it seconds in the ranking.

California is third with the second highest number of searches for leather jackets. It has a total search score of 724. Close behind is the state of Connecticut with a score of 721.

Here is a listing of all 50 states. 5 states have the same number search scores. All search scores are next to the name of each state.

1. New York – 940

2. New Jersey – 800

3. California – 724

4. Connecticut – 721

5. Maryland – 714

6. Massachusetts – 698

7. Mississippi – 690

7. Alabama – 690

8. Delaware – 684

9. Georgia – 682

10.Rhode Island – 681

11.Louisiana – 679

12.Pennsylvania – 669

13.Illinois – 666

14.Virginia – 640

15.Tennessee – 636

16.South Carolina – 631

17.Texas – 627

18.Minnesota – 610

18.Michigan – 610

19.Nevada – 608

20.New Hampshire – 606

21.North Carolina- 603

22.Washington – 597

23.Utah – 588

24.Indiana – 587

24.Oregon – 587

25.Florida – 582

25. Vermont – 582

26.Missouri – 581

27.Ohio – 579

28.Kentucky – 578

28.Montana – 578

29.Arkansas – 577

30.Arizona – 574

31.Colorado – 572

32.Maine – 568

33.Wisconsin – 557

34.West Virginia – 553

35.Idaho – 549

36.Kansas – 547

37.Oklahoma – 535

38.New Mexico – 518

39.Nebraska – 517

40.Wyoming – 513

41.Iowa – 508

42.Alaska – 507

43.South Dakota – 494

44.North Dakota – 481

45.Hawaii – 458

POSTSCRIPT: Some of the rankings are very surprising. Certainly, the density of population has a strong influence on the search score. Karen Millen can be reached at: https://www.karenmillen.com/us/