Telemundo Becomes Spanish-Language Home Of U.S. National Soccer Teams In Multi-Year Deal

A month after the conclusion of its record-breaking presentation of the FIFA World Cup Qatar 2022, NBCUniversal Telemundo Enterprises has signed a multi-year multimedia rights agreement with the U.S. Soccer Federation that makes Telemundo the new exclusive Spanish-language home of the Women’s and Men’s National Teams across all of its broadcast and digital platforms in the United States.

“The U.S. National Teams will be a cornerstone of our portfolio of premier sports franchises, multiplatform live sports offering and new IP content creation,” says Beau Ferrari, Chairman, NBCUniversal Enterprises. “We look forward to together propelling the growth of soccer in the United States and serving our audiences across all platforms, as we build toward the FIFA Women’s World Cup in 2023 and FIFA Men’s World Cup in the United States, Mexico and Canada in 2026.”

The new agreement will feature more than 20 U.S. National Team matches each year across Telemundo, Universo, Peacock and Telemundo’s digital platforms, consisting of National Team friendlies (including premium U.S. matches against Mexico), the SheBelieves Cup and other key events involving the Women’s and Men’s National Soccer Teams, such as select CONCACAF Nations League matches.

The deal will include and culminate with coverage of special events and content opportunities during send-off matches and leading up to, during and following the 2023 FIFA Women’s World Cup, the 2024 Olympic Games in Paris and the 2026 FIFA World Cup, which will be co-hosted among Canada, Mexico and the United States.

“It’s a special time for soccer in the United States, and Telemundo’s commitment to double-down and amplify the sports growth through their unparalleled portfolio of platforms serves as an incredible foundation of the partnership,” states U.S. Soccer Federation President, Cindy Parlow Cone. With Telemundo as the rights holder of the FIFA World Cup, the FIFA Women’s World Cup, Olympic Games, and the Premier League, there will be prominent opportunities to highlight our players and teams to bring unprecedented access to fans during marquee moments.”

The partnership kicks off in 2023 with U.S. Women’s international friendly matches against New Zealand today, January 17 and Friday, January 20, airing live at 10:05 p.m. ET on Universo and streaming on Peacock and the Telemundo app.

Marquee matches will follow next week in Los Angeles as the U.S. Men’s team faces Serbia on Wednesday, Jan. 25 on Universo and Colombia on Saturday, Jan. 28 on Telemundo at the start of the 2026 FIFA World Cup cycle. All matches will stream live on Peacock and the Telemundo app.

Soccer Hall of Famer and six-time Emmy award-winner Andres Cantor will provide play-by-play alongside former Mexican National Team player Manuel Sol as analyst. Pre and post-game coverage will feature Emmy-award winning sports journalist Miguel Gurwitz, sports and entertainment host Ana Jurka and Premier League host Carlota Vizmanos.

Telemundo will have exclusive rights to live event coverage, as well as the opportunity to create additional programming, such as behind-the-scenes content produced by Telemundo Streaming Studios. The partnership with the U.S. Soccer Federation will provide the opportunity to leverage NBCUniversal’s promotional power across English and Spanish-language platforms, to further expand the offering to Hispanic audiences and soccer fans.

Telemundo has the Spanish-language rights to premier in-demand soccer events, including FIFA through 2026. In addition to the FIFA Women’s World Cup Australia and New Zealand 2023, this year’s line-up includes Liga MX’s Chivas de Guadalajara home matches and Premier League.

Source: https://www.forbes.com/sites/veronicavillafane/2023/01/17/telemundo-becomes-spanish-language-home-of-us-national-soccer-teams-in-multi-year-deal/