Penetrating the Asian Markets, What Forex Brokers Must Do?

Forex trading surged during the pandemic. The rise of cryptocurrencies attracted many individuals into crypto trading, which has also increased their exposure to the  Forex  market.

What is contributing to the higher interest in forex trading is technology. As forex trading is becoming more accessible via mobile applications, younger traders are showing interest in the market.

In Nigeria for example there has been a 46% increase in female forex traders in recent years. Crypto trading in Nigeria is mainly used by businesses rather than by speculators despite actions by the central bank to restrict cryptocurrencies. Nigerians use peer-to-peer platforms to covert their cryptos to fiat currencies.

In the UK there has been a 23% increase between 2020 and 2021. It has been estimated that at least 33,000 have traded forex for the first time. In Asia there has been a surge in demand for  cryptocurrencies  and NFTs.

Terra Luna

The decimation of UST and Luna will have a significant impact despite the proposed fork. Crypto traders may reduce their exposure to cryptocurrencies and turn to traditional instruments instead including stocks and forex.

Crypto ETFs may benefit additional attraction for cryptocurrency exposure rather than spot trading.

In order for traditional brokers to adapt to the digital era, creativity and innovation is required. Brokers that fail to adapt risk being left behind. The first alarm bell is consistent decline in monthly/quarterly trading volumes.

Below are several topics to consider for penetrating the Asian markets.

Advertising in the Crypto Space

The Asian market is very interested in the metaverse. JPMorgan was the first US investment bank to realize the opportunity that is offered in the virtual worlds.

Kookmin Bank (South Korean payment provider) made its presence in the metaverse, offering 1-1 consultation services to potential clients. HSBC and Sokin are also among the financial services institutions to dive into the metaverse.

Among the benefits of entering the metaverse is branding. Thousands of potential clients may be acquainted with the broker and have the ability to offer customer services in the virtual platform.

There are many metaverse platforms available in today’s markets that appeal to either Asia, Europe and US markets. Choosing the appropriate platform that may provide the best results in terms of conversions does require a strategy.

Investing in DeFi Projects

Many financial services have setup institutional funds for investing in DeFi projects at their early stages. To target a specific market, some DeFi projects are designed for the Asian market.

By partnering with a popular DeFi project, the brand name of the broker will be listed in the project’s website. Binance is very successful in doing so but forex brokers have yet to shoe their presence in the DeFi sector.

Brand reputation is crucial in today’s markets as competition rises. There are numerous sectors within DeFi that may allow to the broker to reach its target audience.

Forming partnerships with DeFi projects may also contribute the brand’s reputation and offerings.

The Benefits of Forex Trading Vs. Crypto

The Foreign Exchange market has been around for many years as opposed to cryptocurrencies. The forex trading volumes are significantly higher.

At the time of this writing we are witnessing a large sell-off in the top cryptos such as Bitcoin and Ethereum. While it is true profits may be earned in perpetual contracts, the selling pressure may cause traders to diversify their portfolio.

Some may prefer NFTs but an opportunity for forex trading may be presented. In forex trading there is no ‘contract tax’ for buying and selling, no rugpulls, no concern with the project being discontinued, some form of insurance in an event the broker halts its operations (only regulated brokers) etc.

Collaborating with Known NFT Artists

The Asian market is highly interested in NFTs according to recent studies. A forex broker that wishes to maintain its stand in today’s markets must consider collaborating with known NFT artists.

Fortunately, certain NFT artists are more popular in Asia than in Europe for example. Geotargeting the audience may therefore be achieved by researching the artists’ popularity per region.

The benefits of partnering with a reputable artist is significant PR. The NFTs can be distributed to clients that meets a criteria that is set by the broker.

Carry Trading Vs. Staking

As central banks scramble to contain inflationary pressures, higher interest rates will bring back traditional carry trading strategies in the Forex market. Until recently interest rates remained near zero, which almost eliminated the attractiveness of carry trading.

Staking cryptocurrencies requires locking the tokens for a certain period of time. In forex, traders may liquidate their positions at any time without being subject to a ‘sell tax.’

Highlighting the benefits of carry trading may appeal to Asian investors and traders.

The above of are some of the steps forex brokers must consider implementing in order to remain above the water in 2022. Integrating financial blockchain technology into traditional platforms may be the future of online trading.

Artificial intelligence trading tool that is based on blockchain technologies is among the features that may appeal to numerous forex traders in the years to come.

Forex trading surged during the pandemic. The rise of cryptocurrencies attracted many individuals into crypto trading, which has also increased their exposure to the  Forex  market.

What is contributing to the higher interest in forex trading is technology. As forex trading is becoming more accessible via mobile applications, younger traders are showing interest in the market.

In Nigeria for example there has been a 46% increase in female forex traders in recent years. Crypto trading in Nigeria is mainly used by businesses rather than by speculators despite actions by the central bank to restrict cryptocurrencies. Nigerians use peer-to-peer platforms to covert their cryptos to fiat currencies.

In the UK there has been a 23% increase between 2020 and 2021. It has been estimated that at least 33,000 have traded forex for the first time. In Asia there has been a surge in demand for  cryptocurrencies  and NFTs.

Terra Luna

The decimation of UST and Luna will have a significant impact despite the proposed fork. Crypto traders may reduce their exposure to cryptocurrencies and turn to traditional instruments instead including stocks and forex.

Crypto ETFs may benefit additional attraction for cryptocurrency exposure rather than spot trading.

In order for traditional brokers to adapt to the digital era, creativity and innovation is required. Brokers that fail to adapt risk being left behind. The first alarm bell is consistent decline in monthly/quarterly trading volumes.

Below are several topics to consider for penetrating the Asian markets.

Advertising in the Crypto Space

The Asian market is very interested in the metaverse. JPMorgan was the first US investment bank to realize the opportunity that is offered in the virtual worlds.

Kookmin Bank (South Korean payment provider) made its presence in the metaverse, offering 1-1 consultation services to potential clients. HSBC and Sokin are also among the financial services institutions to dive into the metaverse.

Among the benefits of entering the metaverse is branding. Thousands of potential clients may be acquainted with the broker and have the ability to offer customer services in the virtual platform.

There are many metaverse platforms available in today’s markets that appeal to either Asia, Europe and US markets. Choosing the appropriate platform that may provide the best results in terms of conversions does require a strategy.

Investing in DeFi Projects

Many financial services have setup institutional funds for investing in DeFi projects at their early stages. To target a specific market, some DeFi projects are designed for the Asian market.

By partnering with a popular DeFi project, the brand name of the broker will be listed in the project’s website. Binance is very successful in doing so but forex brokers have yet to shoe their presence in the DeFi sector.

Brand reputation is crucial in today’s markets as competition rises. There are numerous sectors within DeFi that may allow to the broker to reach its target audience.

Forming partnerships with DeFi projects may also contribute the brand’s reputation and offerings.

The Benefits of Forex Trading Vs. Crypto

The Foreign Exchange market has been around for many years as opposed to cryptocurrencies. The forex trading volumes are significantly higher.

At the time of this writing we are witnessing a large sell-off in the top cryptos such as Bitcoin and Ethereum. While it is true profits may be earned in perpetual contracts, the selling pressure may cause traders to diversify their portfolio.

Some may prefer NFTs but an opportunity for forex trading may be presented. In forex trading there is no ‘contract tax’ for buying and selling, no rugpulls, no concern with the project being discontinued, some form of insurance in an event the broker halts its operations (only regulated brokers) etc.

Collaborating with Known NFT Artists

The Asian market is highly interested in NFTs according to recent studies. A forex broker that wishes to maintain its stand in today’s markets must consider collaborating with known NFT artists.

Fortunately, certain NFT artists are more popular in Asia than in Europe for example. Geotargeting the audience may therefore be achieved by researching the artists’ popularity per region.

The benefits of partnering with a reputable artist is significant PR. The NFTs can be distributed to clients that meets a criteria that is set by the broker.

Carry Trading Vs. Staking

As central banks scramble to contain inflationary pressures, higher interest rates will bring back traditional carry trading strategies in the Forex market. Until recently interest rates remained near zero, which almost eliminated the attractiveness of carry trading.

Staking cryptocurrencies requires locking the tokens for a certain period of time. In forex, traders may liquidate their positions at any time without being subject to a ‘sell tax.’

Highlighting the benefits of carry trading may appeal to Asian investors and traders.

The above of are some of the steps forex brokers must consider implementing in order to remain above the water in 2022. Integrating financial blockchain technology into traditional platforms may be the future of online trading.

Artificial intelligence trading tool that is based on blockchain technologies is among the features that may appeal to numerous forex traders in the years to come.

Source: https://www.financemagnates.com/forex/penetrating-the-asian-markets-what-forex-brokers-must-do/