here is what’s ‘impressive’ about Apple Inc

Apple Inc (NASDAQ: AAPL) hosted “Far Out” – its Product Launch Event in Cupertino on Wednesday. The show was also streamed live on YouTube.

Here’s what Apple just launched

• Apple Watch SE – a lower-cost smartwatch primarily for kids. Starting at $249, it comes with a bigger screen, heart rate notifications, and fall detection.
• Apple Watch Series 8 – starting at $399, this one has a new temperature sensor aimed particularly at women health. It can also detect a severe car crash and call emergency services automatically.  
• AirPods Pro – for $249, the wireless earbuds offer better noise cancellation and battery life; enable volume adjustments via touch controls and have a speaker built-in to the case.
• Apple Watch Ultra – a high-end smartwatch primarily for outdoor athletes. Starting at $799, it comes with a bigger screen, new design, and more information for the user.

Apple Inc is up 1.0% today.

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The all-new iPhone 14 is here

Lastly, of course, the multinational tech giant introduced four new handsets this afternoon – the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and the iPhone 14 Pro Max.

Discussing its footprint in smartphones, Barton Crocket (Rosenblatt Securities) said on CNBC’s “Squawk on the Street”:

I think what’s impressive about Apple is its ability to outperform the category. Smartphone as a category has been maturing, but Apple’s been growing premium share, which is the high margin part of the business.

Thanks to its partnership with Globalstar Inc, the new iPhone can now connect to satellites for emergency services as well.

Wall Street recommends that you buy Apple shares as they have upside to $183 on average.