Hasbro taps Chris Cocks as new CEO

Three months after the sudden passing of long-time CEO Brian Goldner, Hasbro has named its new chief executive.

Chris Cocks, who served as president and chief operating officer of the company’s Wizards of the Coast and digital gaming division, has been promoted to the top leadership position. He will take over the post from interim CEO Rich Stoddart on Feb. 25.

“Having known Chris for years and working more closely with him these last several months, I have no doubt that he will be an extraordinary leader for the next phase of Hasbro’s journey,” Stoddart said in a statement Wednesday. “A storyteller and gamer at heart, Chris innately understands how to create and nurture brands to drive fan and consumer connection across channels. He is a highly strategic leader, with the vision, skills and experience to unlock our Brand Blueprint for supercharged growth.”

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