- Kevin Rose announced a partnership between PROOF and UTA.
- It will help to boost Moonbirds NFT collection.
- UTA is among the leading organizations in the world.
Creator of the Moonbirds and PROOF, Kevin Rose, recently announced that the project has joined forces with United Talent Agency (UTA). He took to Twitter and confirmed the news in a thread. The partnership will focus on the transformation of Moonbirds collection into a global brand.
Company Working on Future Collaborations
He explained the importance of this deal while mentioning some processes of a talent agency including execution of partnerships, expansion of opportunities in different sectors. UTA is currently the leading agency in the talent sector having a presence in film, television, video games, fine arts and more industries. Kevin also revealed they are already working on the company’s future collaborations and believes this is a good start for the year.
Today, we’re excited to announce that @proof_xyz has signed with United Talent Agency (@unitedtalent) – working together, we’ll be focused on partnerships that extend Moonbirds far beyond our existing Web3 audience, transforming Moonbirds into a global brand.
… 1/4
— KΞVIN R◎SE (
,
) (@kevinrose) January 6, 2023
In August 2021, the NFT project raised $50 Million Series A funding for their token initiative. According to the news they are working on a token for their ecosystem, similar to the ApeCoin (APE), the native crypto asset in the Bored Ape universe. PROOF founder says that it will be a utility token for the community.
Moreover, the team is also working on a metaverse called Highrise according to the official Moonbirds website. This increases the possibility for users to experience something like the Otherside metaverse in future. Rose has previously stated that designing the token is a boost for the project both technologically and legally.
The UTA is actively seeking to empower the artists. Recently, the agency chief, Jeremy Zimmer, appeared in an interview with Financial Times. He discussed how the latest initiative concerning the ad-support services by Netflix can be a ‘game changer’ for artists. He said that the more a show in association with the latest initiative the viewers watch, the more it can generate revenue streams for them.
2022 proved to be a miserable year for the digital asset sector as crypto and NFT markets failed to maintain even moderate price levels in contrast to 2021 high. Non-fungible tokens rose by more than 21,000%, meanwhile virtual currencies like Bitcoin (BTC), Ethereum (ETH) and more saw their all time highs.
The collaboration indicates that trust has not lost from the sector. According to Statista, the NFT market is projected to become a $3..6 Trillion industry by 2023. Some experts believe that the rise of non-fungible tokens in 2021 was a bubble that burst and people may not witness something like that in future. If the mainstream companies keep entering this sector, it may bolster the space, considering several developments in the metaverse.
Source: https://www.thecoinrepublic.com/2023/01/07/california-based-talent-agency-joins-proof/