Bed Bath & Beyond Ponders Bankruptcy, Exciting the Meme Crowd

What were shareholders thinking? Shares of retailer

Bed Bath & Beyond

zoomed 179%, to $3.49 this past week, despite the retailer warning of a possible bankruptcy.

One explanation: Meme stock mania is back. Stocks like

AMC Entertainment



rose 31% and 24%, respectively, this past week. Investors may hope for a repeat of

Hertz Global Holdings

which saw its stock surge as it neared bankruptcy in May 2020, helping to put Reddit’s WallStreetBets forum on the map. Hertz was a rare case of shareholders of a bankrupt company getting rewarded, as cash problems spurred by pandemic lockdowns gave way to surging demand in 2021.