Mexico’s national soccer team adds crypto exchange Bitso as sponsor

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Latin America exchange Bitso has become the first crypto sponsor for the Mexican National Team (Selección Mexicana de Fútbol). 

The soccer team, which counts 98,700 followers on its English-language Twitter account, will work with Bitso to offer crypto education opportunities in Mexico and also develop a series of NFTs that the exchange will distribute. Bitso is not disclosing the sponsorship value, a spokesperson said. 

“Our soccer team constantly encourages us to dream about reaching new heights, so we could not ask for a better ally to promote access to technology and innovation throughout the region,” Bitso CEO and co-founder Daniel Vogel said in a press release. 

This marks Bitso’s latest professional sports partnership after a wave of deals in the past few months. Just last week, the exchange landed a three-year sponsorship deal with Brazil’s São Paulo Futebol Clube. And in November, it announced a sponsorship deal with Mexico’s Tigres soccer club.

Bitso has more than 3.7 million users in Brazil, Mexico, Argentina, and Colombia. The crypto unicorn is valued at more than $2.2 billion, according to the company. 

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Source: https://www.theblockcrypto.com/linked/130137/mexicos-national-soccer-team-adds-crypto-exchange-bitso-as-sponsor?utm_source=rss&utm_medium=rss