Mexico’s national soccer team adds crypto exchange Bitso as sponsor

Latin America exchange Bitso has become the first crypto sponsor for the Mexican National Team (Selección Mexicana de Fútbol). 

The soccer team, which counts 98,700 followers on its English-language Twitter account, will work with Bitso to offer crypto education opportunities in Mexico and also develop a series of NFTs that the exchange will distribute. Bitso is not disclosing the sponsorship value, a spokesperson said. 

“Our soccer team constantly encourages us to dream about reaching new heights, so we could not ask for a better ally to promote access to technology and innovation throughout the region,” Bitso CEO and co-founder Daniel Vogel said in a press release. 

This marks Bitso’s latest professional sports partnership after a wave of deals in the past few months. Just last week, the exchange landed a three-year sponsorship deal with Brazil’s São Paulo Futebol Clube. And in November, it announced a sponsorship deal with Mexico’s Tigres soccer club.

Bitso has more than 3.7 million users in Brazil, Mexico, Argentina, and Colombia. The crypto unicorn is valued at more than $2.2 billion, according to the company.