- Nielsen has persisted for around a century now and is broadly considered as among the most respectable titles in market and data measurement.
- Its Sports Report is categorized into 4 pieces: Behavioral and customer shifts, Prime takeaways for sports and brand rights, and more.
- From a previous couple of years of astounding growth in the NFT/blockchain/crypto category, Nielsen’s robust conduct in sponsorship remains rapid.
The Sports Report
The report is divided into 4 elements: behavioral and customer shifts, their influence on sponsorship models, their influence on content dispersion and sports media, and prime takeaways for sport and brand rights holders.
OTT dispersion (like Amazon Prime, Netflix, etc.) and its societal acceptance is the initial callout from reports revolving around customer shifts.
Associative to the general public, Generation Z customers are more likely to be multitasking while witnessing sports, and fans are rushing towards social media platforms like Twitch and Instagram for sports content.
How are these societal transformations shifting the way sports sponsorship comes to life? Nielsen witnesses a transparent correlation between visible sponsorship messaging and buying behavior, and now cryptocurrency mammoths are stepping into the space.
From a previous couple of years of flourishing growth in the NFT/blockchain/crypto category, Nielsen projects robust performance in sponsorship continues. The organization’s 2026 predictions involve a single-digit percentage spike for conventional sports sponsorship divisions like retail, energy, and automotive.
Nielsen projects’ couple digit percentage growth for the “IT hardware/software” division, and a whopping 778% spike of the above-mentioned blockchain tech.
What is surprising is Nielsen’s discoveries that esports fans are ahead of sports fans and the general public of both interest and awareness in cryptocurrency tokens. It is partially unexpected due to several vocal opponents of crypto and NFTs in the esports and cryptocurrency sector.
Another growth factor for blockchain technology in sports is what Nielsen determines as “unbundling of women’s sports” – the notion of sponsorship packages in female sports being committed and no longer bundled with males’ sports.
It will lead to more focused opportunities in sponsorship and marketing — a core instance is the likes of Voyager and Crypto.com, which robustly deals with NWSL in recent times.
As Nielsen subtly puts it, the women’s Super League viewership grew by 6X from average match United Kingdom audience from a couple of years ago to the previous year.
Women’s sports growth is massive, and cryptocurrency organizations will be there to get involved with fans with the growth of these leagues.
ALSO READ: Crypto Staking: A Good Way to Put Your Crypto Assets to Use?
The post <strong>How Researchers Sees </strong><strong>Crypto Sports Sponsorship</strong><strong> Will Attain $5B Mark In 5 Years</strong> appeared first on The Coin Republic: Cryptocurrency , Bitcoin, Ethereum & Blockchain News.
Source: https://www.thecoinrepublic.com/2022/03/26/how-researchers-sees-crypto-sports-sponsorship-will-attain-5b-mark-in-5-years/