Advertising is a time testes technique to create a customer base for a business. There are many different ways to advertise your business. The many ways include sponsorships, televised adverts etc. One of the age-old advertising techniques includes billboards and in-your-face advertising. This technique is less favoured in the digital age. However, combining it with modern technology could be the rebirth of an old advertising technique.
Cryptocurrencies are known for their digital involvement. When crypto is mentioned, the first thing that is thought of is a digital currency. Therefore, incorporating digital advertising with traditional or older forms of advertising is more likely to get more people interested and talking. For example, Ripple (XRP) and Big Eyes Coin (BIG) have been using billboards and posters in busy areas to get more people talking about crypto.
Big Eyes Coin – 3D Display in Times Square Innovative Modern Advertising
Big Eyes Coin is an up-and-coming meme coin. Meme coins are forms of cryptocurrency based on an internet joke/meme. These coins focus heavily on the community they build. Big Eyes Coin is in the sixth stage of its pre-sale and has raised a massive $9.84 million. This has been achieved in only some weeks and is predicted only to go up and eventually reach $10 million.
The coin has many features built on the Ethereum blockchain; the native BIG token is an ERC-20 token. This means it has all the benefits of the Ethereum blockchain alongside its algorithm’s added security. Big Eyes Coin is also set to release an NFT collection called the NFT Sushi Crew, built on the same blockchain. In the future, the NFTs from the collection will be able to be used to access events and raise awareness for climate change.
Big Eyes Coin committed to some drastic advertising to gain more attention as a cryptocurrency. On the 14th of November, 2022, Big Eyes Coin launched a 3D billboard smack in the centre of Times Square. The billboard has animated the coin’s mascot, and it follows a gold coin in a fish tank. The cat eventually catches the coin whilst simultaneously breaking through the glass, releasing water everywhere.
The ad perfectly shows the playful nature of meme coins, specifically Big Eyes Coin. Locating it in a heavily populated area in the Big Apple where most ads aren’t animated is sure to gain attention.
XRP Plastered Over London Underground
Ripple is a blockchain-based digital payment platform. The platform has its own cryptocurrency, the XRP token. XRP is a hugely popular cryptocurrency, is number seven on Coin Market Cap, and has a market cap of $17,129,964,739.
The Ripple blockchain that hosts the XRP token has some of the fastest transaction speeds and uses much less energy than its fellow blockchain counterparts like Bitcoin. By comparing possible transactions to the most recent version of the XRP Ledger, validators use a unique consensus process to validate XRP transactions. This reduces energy wastage, like the proof-of-work concept used by Bitcoin.
Like Big Eyes Coin, Ripple is also favouring billboards in public spaces. The entirety of the London Underground is covered in XRP adverts on the walls, ticket barriers and escalator railings. Exposing people to ads 7-8 times increases the likelihood of people purchasing the item as it fully registers in their brains. The Underground is one of the busiest industrial areas, and the Tube handles up to five million daily journeys.
Advertising is one of the best ways to attain a consumer base. Using adverts in busy, bustling areas makes them more likely to be seen and retained. Big Eyes Coin and XRP are using these big in-your-face gestures in Times Square and The London Underground, and they’re working!
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Big Eyes Coin (BIG)
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