Crypto Exchange WhiteBIT Partners With Soccer Behemoth FC Barcelona

• Through June 2025, the exchange will be the team’s official crypto exchange partner.
• WhiteBIT and FC Barcelona are planning a number of events, both online and in-person.

FC Barcelona, one of the most successful soccer teams in Europe, has signed a partnership arrangement with the cryptocurrency exchange WhiteBIT. Through June 2025, the exchange will be the team’s official cryptocurrency exchange partner.

The soccer juggernaut said that its relationship with WhiteBIT will help them to continue to be a “benchmark both on and off the pitch” in an official release posted to its website.

WhiteBIT and FC Barcelona are planning a number of events, both online and in-person, to bring together crypto enthusiasts and soccer fans. Barcelona’s handball, basketball, roller hockey, and futsal teams will also participate in the exchange.

Boost For Crypto Adoption

The Spanish club said that one of the major goals of the effort is to educate the sports community about the benefits of cryptocurrencies and that the WhiteBIT emblem would be shown on the iconic Camp Nou stadium’s scoreboard on game days.

The soccer team joined alongside the cryptocurrency venture Chilliz in 2020. The two parties came together to launch a new cryptocurrency called BAR.

Barca stepped up its efforts by creating a worldwide collaboration with the NFT marketplace Ownix in the previous November. Both sides committed to releasing digital artefacts commemorating the team’s most memorable moments, such as the team’s record 75 trophies won in Spain and its five UEFA Champions League triumphs.

Earlier this year, the club surprised everyone by teaming up with its fiercest rival, Real Madrid, to apply for a trademark in the Metaverse together. The soccer giants planned to sell NFTs, virtual clothes, cryptocurrency transaction management software, and downloadable e-wallet software.

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