Mainstream crypto exchange Crypto.com has landed another sports landmark sponsorship deal, this time with the Federation Internationale de Football Association (FIFA), the highest governing body in world soccer.
According to the press release on FIFA’s official website, the deal will make Crypto.com the official sponsor of the Qatar 2022 world Cup.
The exchange’s brand will also be displayed inside and outside of the tournament’s stadiums. It will also give its customers the opportunity to attend matches during the tournament and also win exclusive prizes.
The FIFA World Cup, or World Cup, is an international association football competition contested by the senior men’s national teams of the members of FIFA. The tournament is hosted every four years, with almost half of the world’s population watching it – a number that increases in every new world cup tournament.
This means Crypto.com will be able to bring its platform as well as crypto to a larger audience.
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,” co-founder and CEO of Crypto.com, Kris Marszalek said.
Also commenting on the partnership, Kay Madati, FIFA’s Chief Commercial Officer, said:
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football.”
Crypto.com Lands Back-to-Back Sporting Deals
Meanwhile, Crypto.com has continued to land major sporting deals recently in a bid to bring its products to more individuals and also drive crypto adoption.
In November, the exchange entered a $700M naming rights deal with AEG that saw Staples Center, the home venue to the LA Lakers, renamed as Crypto.com. The exchange has also entered partnership deals with other sporting platforms including Angel City Football Club, Australian Football League (AFL) and others.
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