Crypto.Com Becomes the Official Cryptocurrency Partner of the AFL and NAB AFLW

Crypto.com has announced that it has signed a five-year partnership agreement with the Australian Football League. With the new partnership, Crypto.com will now be the Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform of both the  Toyota AFL Premiership Season and NAB AFLW competitions.

Crypto.com Partners with the AFL

Crypo.com. a cryptocurrency exchange that claims to be on a mission to accelerate the world’s transition to cryptocurrency, has signed a new five-year partnership deal with the Australian Football League. 

Per a press release shared with BTCManager, the deal will see the Kris Marszalek-led company function as the official crypto exchange and crypto trading partner of both the Toyota AFL Premiership Season and NAB AFLW competitions.

With more than 10 million users globally, Crypto.com, claims to be the world’s fastest-growing cryptocurrency platform. The exchange now has exclusive naming rights of the ‘Crypto.com AFL Score Review’ for all Toyota AFL Premiership Season and Final Series matches. 

Notably, the new alliance sees the AFL and AFLW become the first-ever Aussie sports leagues to join forces with Crypto.com, which has so far signed partnership deals with a vast array of big names in the global sports industry, including Formula 1, UFC, Paris Saint-Germain Football Club, Lega Serie A, and a host of others.

An Exciting New Chapter

Established in Victoria, Australia, in 1896, the Australian Football League is one of the oldest sports leagues in the world. It’s the preeminent and only fully professional men’s competition of Australian rules football.

Commenting on the partnership deal with Crypto.com, AFL Executive General Manager Customer and Commercial Kylie Rogers said:

“Crypto.com has partnered with a number of elite sporting organizations across the world and the AFL is proud to be the first Australian sports league and elite women’s competition globally to work with a firm that shares our passion to progress the future of elite sport and technology. The partnership marks one of the most significant corporate partnership deals since the COVID-19 pandemic, which will help strengthen our industry as we continue to recover and rebuild key growth areas of our game.”

Rogers also noted that she firmly believes the partnership with Crypto.com will open up more exciting opportunities for Australians and drive innovation throughout the sports ecosystem.

Founded in 2016, Crypto.com is the first cryptocurrency company in the world to have the ISO/IEC 27701:2019, ISO 27001:2013, and PCI: DSS 3.2.1. Level 1 compliance, and independently assessed at Tier 4, is the highest level of both NIST Cybersecurity and Privacy Frameworks as well as Service Organization Compliance 2 (SOC) compliance.

Commenting on the alliance with the AFL, Crypto.com Co-Founder, and CEO, Kris Marszalek stated that the company is “committed to investing in Australia, a key market and leader in crypto adoption contributing to our rapid growth of over 10 million users globally. The AFL and AFLW are perfect platforms to associate ourselves with Australian sports and culture. It is by far the most popular spectator sport in the country that has been played for over 150 years, a rich history that uniquely brings Australians together in a way that we are truly inspired by.”

At press time the price of CRO the native altcoin of Crypto.com is hovering around $0.4525, with a market cap of $11.42 billion, as seen on CoinMarketCap.