Crypto Banners Ads 2023: Best Places for Banner Advertising

Banner advertising is one of the most popular forms of online advertising, and it can be used to reach a large audience of potential customers. Compared to other forms of advertising, it is relatively cost-effective and can be displayed on a variety of social media platforms and news websites, which gives it an especially wide reach.

If you want to grow exposure to your blockchain products or services, then using crypto banner ads can be one of the best marketing strategies. However, it can be hard to decide where to host your banner ads and how to go about executing a successful marketing campaign. There is also the choice between direct buys, like buying banner space on sites like CoinCodex or using a service like Coinzilla, which can give you a wider potential reach but less control over your campaign.

In this article, we are going to examine the best platforms for crypto banner ads in 2023.

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What are the best places for crypto banner advertising in 2023?

The best places for crypto banner advertising in 2023 are crypto-focused websites with high traffic. Platforms like CoinCodex, for example, allow crypto projects and companies to showcase their products and services to millions of unique users. Another smart approach to crypto banner advertising is to use services like Google Ads or Coinzilla, which can display your ads across hundreds, if not thousands, of different websites. However, these services are usually not very flexible and don’t feature a high degree of targeting, which leads to lower conversion rates.

Best websites for crypto banner advertising:

• CoinCodex and other prominent crypto websites with high traffic volume

Best services for crypto banner advertising:

• Google Ads
• Coinzilla 
• Cointraffic

Direct banner ad buy on a prominent crypto website with high-traffic

If you want total control over where your banner ads are displayed on a page, which potential customers see them, and have complete insight into relevant metrics like impressions, click-through rate (CTR), cost per click (CPC), and conversion rate, then buying banners ads directly from a reputable crypto website is probably your best bet.

One of the most important factors that determine whether buying crypto banner ads on a particular page is worth it is the amount of traffic it has. The amount of traffic will ultimately determine how many potential customers see your ad. The geographic location of a website’s users can also be very important, especially if you want to target users from a particular country. If the site has no traffic from the country you want to target, then it doesn’t really matter how high the total traffic number is.

CoinCodex displays banner ads in 12 different reserved spots across the platform. The image above shows banner ad locations on the Bitcoin page (areas that are highlighted in red). 

CoinCodex is one of the leading platforms for crypto-related content, covering cryptocurrency market data, predictions, news, and more. The platform has 1.5 million unique monthly users, with most users coming from the United States and Europe. 

There are 12 banner ad spots available on CoinCodex, ranging from ~0.10% CTR to ~0.40% CTR and from $2.5 CPM to $4.5 CPM. You can check our media deck for more information.

Using a crypto advertising network for banner ads

If you want to advertise across different platforms and don’t particularly care where your banner ads are displayed, then using a general-purpose online advertising service like Google Ads or crypto-focused Coinzila and Cointraffic might be the way to go. 

Google Ads

Google Ads is the world’s largest online advertising platform, generating $42.6 billion in advertising revenue in Q2 2023 alone. However, Google has had a complicated relationship with crypto-related content in the past.

In June 2019, Google banned ads for cryptocurrencies and other blockchain content, such as initial coin offerings (ICOs), crypto exchanges, wallets, and trading advice. In April 2021, Google partially lifted the ban, allowing certified companies to advertise crypto content that complies with local laws. For example, only cryptocurrency exchanges that are registered with FinCEN as an MSB (money services business) can advertise in the United States market through Google Ads.

Companies that are certified to advertise crypto content on Google Ads can use a variety of advanced tools to create and manage their campaigns. These tools include setting a custom monthly budget, pausing and restarting ads based on various criteria, and more. In addition, creating a Google Ads account is free, and advertisers only pay when someone clicks on their ad or takes another action that Google has tracked.

Overall, Google Ads is a powerful advertising platform that can be used to reach a global audience. However, the company has strict regulations on crypto-related content, so businesses must carefully follow the rules before creating an ad campaign.

Notes to consider: 

• Allows ads for cryptocurrency hardware wallets, which are devices that store the private keys to cryptocurrencies.
• Also allows ads for educational materials about cryptocurrencies, as long as they are not promotional in nature.
• Reserves the right to remove any ad that it deems to be misleading or deceptive, regardless of whether the content is crypto-related.

Coinzilla

Coinzilla is a leading crypto banner ad network that helps blockchain projects reach their target audience. The company has been in operation since 2016 and has grown to become one of the best crypto advertising platforms.

The network includes over 650+ websites, reaching over 1 billion impressions and 1.8 million clicks per month. The company’s clients include some of the biggest names in the crypto industry, such as eToro, KuCoin, Bybit, Crypto.com, and Nexo.

It offers a variety of advertising solutions, including banner ads, native ads, and video ads. The company also offers a content marketplace where projects can have their content published on leading crypto websites.

Coinzilla is a data-driven advertising platform that uses insights to help projects reach the right audience. The company offers transparent and straightforward campaign management, and custom plans can be tailored to your specific needs and budget.

If you are looking to reach a crypto audience, Coinzilla is a great option. The company has a proven track record of success and can help you achieve your marketing goals.

Notes to consider: 

• Coinzilla’s CPMs are typically lower than Google Ads, making it a more affordable option for crypto projects.
• Offers a variety of targeting options, so you can reach your target audience with precision.
• Reporting tools provide detailed insights into your campaign performance, so you can track your results and optimize your campaigns.

Cointraffic

Cointraffic is a leading crypto banner ad network that has been in business for over 5 years. The company has a proven track record of success, having delivered more than 4,700 crypto-centric ad campaigns to clients such as KuCoin, Bitpanda, and 1xBit.

It offers a variety of advertising solutions, including banner ads, native ads, and video ads. The company also offers a press release (PR) service that can help clients reach a global audience of crypto users and is ranked among the best crypto PR agencies.

Cointraffic’s ads are shown on only the most reputable crypto websites, including CoinCodex. Advertisers can take advantage of multiple formats for maximum engagement, and Cointraffic’s ads are optimized for both desktop and mobile platforms.

The platform also offers geo-targeting customizations, so advertisers can reach their target audience with precision. And thanks to its performance controls and relevant audience features, Cointraffic promises one of the highest click-through rates in the cryptocurrency market.

In addition to its traditional advertising services, Cointraffic has also launched the Cointraffic Marketplace. The Cointraffic Marketplace is a platform that gives advertisers access to exclusive and tailored ad placements. This can be a valuable resource for Web3 projects that are looking to reach a specific audience or promote a new product or service.

Overall, Cointraffic is a comprehensive crypto advertising platform that can help businesses reach their target audience with precision and efficiency. The company has a proven track record of success, and its offerings are constantly evolving to meet the needs of the ever-changing crypto market.

Notes to consider: 

• Cointraffic offers both crypto and fiat payments, making it a convenient option for businesses of all sizes.
• Personal managers are experts in the crypto industry and can provide valuable insights and advice to advertisers.
• Cointraffic’s press release service can help businesses reach a global audience of crypto users in a matter of hours.
• Marketplace gives advertisers access to exclusive ad placements that are not available through other channels.

Crypto banner ads FAQs

Are banner ads still effective?

Banner ads can still be effective, but they need to be used strategically. You need to make sure that your ads are relevant to your target audience, eye-catching, and short and to the point. The main benefits of crypto banner ads are that they can reach a large audience, can be targeted to specific demographics and interests, and can be creative and engaging. For best results and effectiveness, make sure that you follow the performance of your banner ads.

How much do banner ads cost?

The cost of banner ads can vary depending on a number of factors, including the size and placement of the ad, the target audience, the bidding competition, and the website where the ad is being placed. In general, banner ads are priced on a cost per mille (CPM) basis, which means that the advertiser pays each time their ad is displayed 1,000 times (also known as an impression).

Are crypto ads allowed?

The legality of crypto ads varies depending on the platform and the country. Most major platforms, including Google, Facebook, Twitter, and YouTube, allow ads for cryptocurrency exchanges and wallets but prohibit ads for initial coin offerings (ICOs) and other speculative investments. In addition to these platform-specific policies, there are also a number of countries that have banned crypto ads altogether. These countries include China, India, and Vietnam.

The bottom line: Crypto banner ads are one of the best ways to grow awareness of your product or service

If you are looking to grow awareness of your blockchain product or service, then crypto banner ads are among the best options to consider. Whether you are considering using a direct banner ad campaign or prefer to seek the service of online advertising agencies, there are plenty of options available in the crypto space that make banner ads more than worthwhile.

Keep in mind that advertising is just a part of the overall marketing strategy you need to consider for the best chance of succeeding in the blockchain space. For help in building a comprehensive marketing and financial plan, check the best crypto consulting companies that specialize in providing expert advice and guidance on various aspects of cryptocurrency and blockchain technology.