Bybit and Franck Muller Watches Announces Co-Branding Partnership to Revolutionize Crypto and Luxury

Key Highlights

• Renowned cryptocurrency exchange Bybit, and Franck Muller, the Swiss luxury watch manufacturer, have formed an unprecedented co-branding partnership.
• The collaboration will introduce a co-branded card that offers exclusive benefits to customers of both companies.
• Franck Muller also announced plans to launch an immersive game for watch enthusiasts and gaming aficionados. Due to the partnership, Bybit will contribute to the game’s development by creating a collection of NFTs featuring iconic figures and weapons.

One of the world’s leading cryptocurrency exchanges, Bybit has joined forces with Franck Muller, the renowned Swiss luxury watch manufacturer, to create an exciting co-branding collaboration. According to an official announcement today, Bybit has incorporated Franck Muller to form an unprecedented collaboration inspired by the common goal of revolutionizing both the crypto and luxury industries.

Bybit is renowned for its ultra-fast matching engine, exceptional customer service, and unwavering support from a diverse and multilingual community. Franck Muller, on the other hand is a brand popularly known for its meticulous craftsmanship and timeless design. Hence, this unique partnership between Bybit and Franck Muller is aimed towards showcasing the seamless blend of Bybit’s cutting-edge technology and Franck Muller’s timeless craftsmanship, propelling both the crypto and luxury industries into uncharted territory.

Bybit and Franck Muller to Launch a Co-Branded Card

Notably, the highlight of the unique collaboration between Bybit and Franck Muller is the introduction of a co-branded card, which will provide exclusive benefits to customers of both companies. Not only will the card serve as a secure payment solution for the Franck Muller website, but it will also unlock access to exclusive discounts when used at participating retailers. The card itself will feature a stunning design, capturing the essence and spirit of both Bybit and Franck Muller.

In addition to the co-branded card, Franck Muller has also revealed plans to captivate watch enthusiasts and gaming aficionados alike with the launch of an exclusive game. This immersive gaming experience will offer a unique opportunity for players to delve into the world of luxury watches. To enhance the gaming experience, Bybit will develop a collection of non-fungible tokens (NFTs) featuring iconic figures and weapons from the game. Furthermore, Bybit will reward top performers with weekly prizes, adding an extra layer of excitement to the partnership.

Ben Zhou, the co-founder and CEO of Bybit, expressed his enthusiasm for the collaboration, stating, “We are excited about our collaboration with Franck Muller, a brand whose values of meticulous craftsmanship and timeless design are closely aligned with our own. Through this partnership, we aim to create an unforgettable experience for our users, combining cutting-edge technology with the sophistication of Franck Muller’s luxury watches.”

Zhou went on to emphasize the anticipated popularity of the co-branded card and the exclusive game, expecting them to become highly sought after by both customers and watch enthusiasts worldwide. He also highlighted the partnership’s role in expanding Bybit’s reach and demonstrating appreciation for its global user base of 15 million people.

Erol Baliyan, the Managing Director of Franck Muller, echoed Zhou’s excitement, stating, “As the first luxury watch company in the world to embrace cryptocurrencies, we are thrilled to announce this exciting collaboration between Franck Muller and Bybit, a leading and admired cryptocurrency exchange.”

Baliyan emphasized the shared passion for innovation between the two companies and their shared mission to transform the perception and engagement with both cryptocurrencies and luxury in the digital and physical space. He emphasized the creation of a truly unique and unforgettable customer experience for their valuable clientele, fusing the beauty of traditional craftsmanship with the limitless potential of the blockchain era.

Nonetheless, Bybit’s track record of innovation and Franck Muller’s dedication to timeless elegance poses the partnership as a formidable force in shaping the future of both sectors. Apparently, there are hopes that the Bybit and Franck Muller partnership would successfully bridge the worlds of crypto and luxury, thereby paving the way for future collaborations that blur the lines between industries.