MarketAcross Named As The Official Media Partner of Korea Blockchain Week (KBW)

The year-long partnership between FactBlock, Hashed, ROK Capital, and MarketAcross has now yielded this year’s Korea Blockchain Week (KBW). The annual event is a flagship and the most profound crypto convention in all of Asia.

South Korea’s capital, Seoul, will hold KBW2022 at the InterContinental Grand Seoul Parnas. The event will kick off on Aug. 7, running until Aug. 12. This is the first time KBW holds an in-person meeting after a two-year hiatus following disruptions by the prevailing pandemic.

PR and marketing firm MarketAcross will handle the event’s global awareness and marketing strategies, both before and after the event. The firm will also bring in the industry’s influential speakers, making the convergence one of the most prolific in the world. Meanwhile, blockchain consultancy firm FactBlock and Hashed VC will, in partnership with ROK Capital, co-host the event.

KBW’s attendees will include world leaders in the blockchain industry, such as evangelists and business persons. Their agendas will span blockchain technology, cryptocurrencies, DeFi, NFTs, the Metaverse, Web 3.0, and GameFi among others. Previous KBW conventions have hosted iconic blockchain players including Vitalik Buterin, Sam Bankman-Fried, Nick Szabo, Silvio Micali, Michael Novogratz, and Gavin Wood. Others are Adam Back, Changpeng Zhao (CZ), Sergey Nazarov, and Sébastien Borget, to mention a few.

KBW2022 Remarks and Other events

Seonik Jeon, the founder of both FactBlock and the KBW, expressed thrill and high expectations for this year’s event.

“Furthermore, I believe that the addition of global leading marketing company, MarketAcross, as our official partner will help unlock the full potential of Korea Blockchain Week and add tremendous value to the event,” he added.

Edward Hong, the Head of Platform at Hashed said, “The power of community lies in sharing insights and opportunities.” He also noted that the festival, along with its partners and global community, “will shed light on the crypto community once again.”

Itai Elizur, Managing Partner at MarketAcross called the event a “must-go” and “one of the most important days of the year,” adding:

“We are truly honored to join our long-time partners Factbook and Hashed in making this the best annual event in Asia.”

This August, Seoul expects to hold 60,000 visitors there not only for KBW, but also for the Seoul E-Prix of the Formula E World Championship, and Seoul Festa. The former will take place right after KBW2022 (Aug, 13-14), where the world’s most seasoned drivers will battle for first place on the streets of Seoul.

The second festival, Seoul FESTA, converges different K-wave contents including K-Pop, K-Beauty, and K-Food so that visitors get to experience all forms of Korean culture in one place.