ICC and Near Blockchain Unveil Web3 App for 2023 Cricket World Cup

• Participants will get points based on the accuracy of their predictions and the outcomes.
• For 4 months, the Near Foundation’s business development team collaborated with the ICC.

For the 2023 Cricket World Cup in India, the International Cricket Council (ICC) and the Near Foundation collaborated to create a blockchain-powered Web3 fan interaction app that would reach hundreds of millions of fans over the course of the next six weeks.

Information on the Web3 mobile app, which aims to increase fan involvement before, during, and after matches at the major sports event in India, was recently unveiled by ICC head of digital Finn Bradshaw and Near CEO Chris Donovan.

Boosting Web3 Adoption

The International Cricket Council (ICC) made its first step into Web3 in 2022. It was with the launch of a non-fungible token (NFT) platform called FanCraze. It allowed cricket fans purchase memorabilia from past ICC tournaments. According to Bradshaw, this paved the way for more Web3 exploration.

During the tournament, spectators may use the app to participate in prediction activities that include making strategic choices. Also, participants will get points based on the accuracy of their predictions and the outcomes of the games they predict.

According to Bradshaw, the compatibility of Near’s Blockchain Operating System with other networks was a major element in the relationship, as both the ICC and Near have the same vision for how Web3 technology can enhance digital experiences for fans.

Even though Near is a layer-1 blockchain, it has scalable infrastructure. Donovan speculated that this functionality might be valuable if further use cases are investigated throughout the partnership’s duration (December 2025).

For four months, the Near Foundation’s business development team collaborated with the ICC to study and find Cricket World Cup use cases, as stated by Donovan.

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