Friends games now called Meta Bora: Kakao’s shift towards Web3 and blockchain

• The South-Korean video game publisher is rebranding Friends games, taking a step towards blockchain-related games and entertainment.

• They will work harder to help the development of Web 3.0, such as in metaverse and blockchain technology, says CEO Cho Kye-Hyun.

• More and more South-Korean gaming companies are competing to develop NFTs, play-to-earn gaming and metaverse. 

Kakao Games, the South-Korean video game publisher, recently announced about the rebranding of its subsidiary, Friends Games.

It will now be called Meta Bora, directing its focus towards Blockchain-related games and entertainment to support BORA, its cryptocurrency.

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According to the CEO of Kakao Games, Cho Kye-Hyun, they will work hard to facilitate the development of Web 3.0, such as in metaverse and the blockchain technology.

Hence, they are cooperating with the Kakao Games game industry and an understanding of the Bora ecosystem. 

The company will also change the Bora’s structure from a privately-owned to an open one, allowing higher interoperability between the services provided by Bora and Klaytn blockchain platforms. 

With the increase in the popularity of the sub-sectors of the crypto industry, metaverse, NFTs etc.

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Prominent South Korean gaming companies like Netmarble, WeMade and Com2uS have started to jump into the race of competing to develop Non-Fungible Tokens(NFTs), metaverse and play to earn gaming. 

Web 3.0 is an idea towards decentralized internet. It enhances the personalised experience of web-based on blockchain technology.

Collaborated with the metaverse, it provides exciting experiences to the users with their digital presence. 

Last year, Kakao games acquired the Bora cryptocurrency from its issuers, blockchain developers Way2Bit.

And in May 2020, the video game publisher completed the amalgamation of Friends games and Way2Bit.

This is similar to Facebook rebranding itself as Meta. The Friends games rebranding is also a step towards building a foundation for the metaverse that Kakao might build in the future. 

Another entity adopting products related to the crypto industry tells about its increasing evolution and adoption.