FloSports chooses Tezos as Official Blockchain in multiyear partnership

FloSports has selected Tezos (XTZ/USD) as its Official Blockchain in a multiyear technical partnership, Invezz learned from a press release. The partnership includes prominent branding in FloSports’ owned-and-operated events and other live streamed sporting events as well as development of non-fungible token (NFTs) fan experiences built on Tezos.

Features of the partnership

Tezos will become the Title Sponsor for Tezos Who’s Number One (WNO), FloSports’ popular owned-and-operated grappling event series. All points of the WNO brand will incorporate the Tezos logo: onsite activations, cobranded marketing materials, graphical wipes, in-stream graphic packages, and more.

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Tezos will also serve as Presenting Sponsor for other wrestling, grappling, and motorsports events available on FloSports throughout the next two years.

A milestone for Tezos

This is the first sports streaming partnership for Tezos, an energy-efficient, open source blockchain for assets and applications. It will continue until the end of 2024.

Continuous adoption of cutting edge technology

Through on-chain governance and upgrades, Tezos continuously adopts cutting edge tech. Despite its exponential growth, its on-chain governance makes it possible to keep transaction fees low, setting a golden standard for efficiency.

Proof of Stake requires minimal energy

Tezos operates on Proof of Stake rather than Proof of Work. The energy consumption is minimal and the carbon footprint is negligible.

Jason Ford, Senior Vice President, Integrated Partnerships, FloSports commented:

We’re excited about this partnership and introducing entirely new audiences to the Tezos blockchain experience. Tezos will help demonstrate to our subscribers the benefits of blockchain technology while also helping us deliver unique and unforgettable fan experiences that will further strengthen our relationship with fans of our wide range of sports.

Edward Adlard, Head of Business Development and Adoption added:

Now more than ever, people are embracing blockchain technology as a powerful tool and Tezos’ energy-efficient design and ability to upgrade sets it apart from the rest. I am delighted to see FloSports join a rapidly growing list of brands that are using Tezos to revolutionize their industries; from gaming and art to grappling, wrestling and racing!

FloSports will launch its first NFT collection on the Tezos blockchain, providing fans with exciting and unique sports experiences. NFT development plans include experiences around live events.