Blockchain offers security, transparency and efficiency; NFTs and metaverse integration enhance asset authentication, virtual asset management and brand identity.
Trademarks and brand protection refer to legal measures taken to safeguard a company’s distinctive symbols, logos and brand identity from unauthorized use by others.
Trademarks are unique names, symbols or emblems used to identify a firm or brand and set it apart from competitors’ offerings. They are essential to consumer trust and brand awareness. The legal and tactical steps taken to defend these trademarks and the reputation they represent are referred to as brand protection. It includes actions taken to stop illegal usage, forging and infringement to preserve the uniqueness and integrity of the brand.
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Source: https://cointelegraph.com/explained/blockchain-in-trademark-and-brand-protection-explained