Here is why IronSource shares jumped 70%

IronSource Ltd (NYSE: IS) jumped 70% after announcing a definitive agreement with Unity Software Inc (NYSE: U), under which it will merge into a Unity wholly-owned subsidiary in an all-stock arrangement. As per the arrangement, each ironSource share will be exchanged at 0.1089 Unity common shares.

Combination to help support all kinds of creators

Unity CEO John Riccitiello commented:

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We believe the world is a better place with more successful creators in it. The combination of Unity and ironSource better supports creators of all sizes by giving them all the tools they need to create and grow successful apps in gaming and other consumer-facing verticals like e-commerce.

After the transaction is complete, current ironSource stockholders will own around 26.5 of the combined company, while Unity shareholders will control 73.5%.   The complementary services provided by the two businesses combine to build a one-of-a-kind end-to-end platform that enables creators to quickly generate, publish, operate, market, and develop realtime games and RT3D content.

Riccitiello added:

This is a step further toward realizing our vision of a fully integrated platform that helps creators in every step of their RT3D journey. We look forward to welcoming Tomer Bar-Zeev, the CEO of ironSource, and the rest of ironSource’s talented team into the Unity family.

Unity’s products for developers of all kinds will be improved by the end-to-end ecosystem synergy that results from the merger of the two businesses. By transforming the current linear development and growth cycle into an intensely linked and dynamic one, Unity shall, in collaboration with ironSource, alter and simplify the creation of RT3D apps, live games, and services.

Audience input data to help developers in the creative process

Developers can use audience input data to enhance content from the beginning of the creative process and during the content cycle by more closely linking creation and growth. By doing this, a flywheel will be unlocked where information from development feed content updates, which in turn spur additional commercial success for the app or content.

CEO of ironSource, Tomer Bar-Zeev, said:

The combination of Unity and ironSource brings together every product needed to power that flywheel of growth, in a differentiated platform positioned to lead our category and beyond. We couldn’t be more excited about our shared mission to remove obstacles for creators to grow.