Lens Protocol is creating a social graph for the blockchain ecosystem

Building a social media platform from scratch could be an intimidating task. First, you wish to determine a social graph that is a map of the relationships between people. A social graph includes nodes (individuals or organizations) and therefore the edges (relationships) that connect them.

to form a social graph, you need to possess how to trace these relationships between people. This can sometimes be finished with some information structure, sort of a graph database.

There are a number of alternative ways to create a social graph. a method is to use a centralized service, like Facebook or LinkedIn. With a centralized service, all of the info is kept in one place and controlled by that company. This has the advantage of being straightforward to use, however it comes with a number of downsides. First, the corporate that controls the central service will censor content or delete accounts at will.

Second, these centralized services are siloed, which means that the data isn’t accessible to different applications and addons which may wish to integrate with the centralized application. Finally, these services are subject to single points of failure. If the server goes down, the service is unavailable.

Once social media platforms confirm what data we tend to see and don’t see, it’s more vital than ever to possess a redistributed social graph that may change the creation of a censorship-resistant Web3-ready social media platform.

Cue Lens Protocol, a web3 social graph engineered on the plane figure Proof-of-Stake blockchain to empower creators and communities round the world with the capability to launch social media platforms and profiles they own.

Fundamentals of the protocol

With web2 social media networks, all the platforms scan information from a singular centralized database. There’s no straightforward way to port data from one platform to another with such a framework. This can be wherever Lens Protocol comes from.

This ASCII text file and composable social graph can empower creators to have the links between themselves and therefore their community and the content they post on the platform through NFTs.

NFTs are used on the platform to represent user profiles. Users can produce profiles that act with one another forming a social graph. The data and user relationships are kept on-chain on Polygon’s Proof-of-Stake Layer two solution. This makes it doable to port information from one platform to a different while not a central authority.

For instance, a profile owner will publish commonplace content that points back to the profile owner or follows other profile homeowners through Lens Protocol’s whitelisted logic embedded within the NFT’s sensible contract.

From setting a picture for the profile to the setting of the profile’s “dispatcher,” everything concerning the profile will be managed on-chain, thereby giving users complete management over their data.

The platform allows for developing social media platforms and profiles compatible with Web3 wallets like MetaMask, intuition Safe, and Argent. This compatibility makes it doable for users to log in to their social media accounts and exploit their Web3 wallets while not making a brand new account on each different platform they act with.

Does the protocol have real utility?

a number of centralized platforms presently control the social media landscape. These platforms confirm what users see and don’t see, with the ability to censor content they disagree with.

This centralized management over social media results in many issues. First, it results in the suppression of negative voices. Second, it leads to curating content designed to attract very cheap common denominators. Third, it offers rise to echo chambers wherever folks solely see content that reflects their same views and opinions.

Lens Protocol is intended to unravel these problems by giving users the power to launch their social media platforms and manage the web profiles that they carry with them throughout a web3 internet.

With modularity at the core of the Lens Protocol, possession is guaranteed. The community may confirm the platform’s future by building and developing new innovative options that may be integrated into the social graph.

This way, Lens Protocol can produce a scheme of social media platforms that are decentralized, open, and fair.