- Individual teams, on the other hand, are limited in their ability to negotiate licensing agreements for NFTs and can only release digital collectibles as permitted in regard to League-level NFT partnerships.
- The alliance also intends to educate followers on the digital property and may conduct an educational summit for those interested in learning more.
- Its stadium will contain 80,000 people, and each seat will have a QR code that will link to the Cowboys’ website and highlight Blockchain.com’s pockets so fans can learn more about cryptocurrency, according to Wallace.
For the first time, a crypto exchange is collaborating with an NFL team in a long-term, unique partnership that might increase awareness of digital assets among mainstream audiences. The Dallas Cowboys and Blockchain.com announced their cooperation on Wednesday at the NFL team’s headquarters in Frisco, Texas, with Jerry Jones, the team’s owner, president, and general manager, and Peter Smith, Blockchain.com’s co-founder and CEO.
Stadium Will Contain 80,000 People
According to Brooks Wallace, head of communications at Blockchain.com, NFL rules precluded the value or size of the purchase from being published. This is the crypto firm’s first national professional sports partnership, which includes branding, promoting, content material, and event options. Nonetheless, it will not accept name rights to the Cowboys’ facility, which will continue to be known as AT&T Stadium.
Its stadium will contain 80,000 people, and each seat will have a QR code that will link to the Cowboys’ website and highlight Blockchain.com’s pockets so fans can learn more about cryptocurrency, according to Wallace. The Cowboys have built one of America’s most valuable and cherished brands, and one of the many reasons we wanted to partner with them was to collaborate on building our brand together, Smith told TechCrunch. We’re largely know-how people, not model people, so learning from the greatest is something we’re really thrilled about.
Negotiate Licencing Agreements For NFTs
This football season, tens of millions of Cowboys fans will learn about cryptocurrency, according to Smith. The Thanksgiving Day game is the most-watched [Cowboys] television game, and we’ll be there this Thanksgiving Day game. Furthermore, the agreement will allow Cowboys fans to participate both in-person and online through social media campaigns in Blockchain.com’s pockets. It stated that the offers range from away-game VIP trips to player-hosted events. The alliance also intends to educate followers on the digital property and may conduct an educational summit for those interested in learning more.
They’re bringing Wall Street to Foremost Avenue by making digital content available to anybody, anywhere on the planet — and that’s a touchdown for our tens of thousands of global followers, Jones said in a statement. This collaboration comes after the NFL announced on March 22 that teams will not be prohibited from entering into sponsorship agreements with blockchain-based exchanges or pockets companies. Individual teams, on the other hand, are limited in their ability to negotiate licensing agreements for NFTs and can only release digital collectibles as permitted in regard to League-level NFT partnerships.
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Nancy J. Allen is a crypto enthusiast and believes that cryptocurrencies inspire people to be their own banks and step aside from traditional monetary exchange systems. She is also intrigued by blockchain technology and its functioning.
Source: https://www.thecoinrepublic.com/2022/04/25/the-dallas-cowboys-collaboration-with-blockchain-com-indicates-that-cryptocurrency-is-becoming-increasingly-popular/