“Really, what brands are doing right now is saying ‘we want you to complete this survey so we understand you better, and in return we’ll give you this NFT or cryptocurrency,’” said Jurek. “With digital assets, they can also go further – if a consumer gives us their information within 30 days, their NFT can be redeemed for ‘x’ amount of product and additional opportunity to buy things.”
Source: https://www.coindesk.com/business/2022/05/26/how-nfts-will-drive-the-new-wave-of-consumer-loyalty/?utm_medium=referral&utm_source=rss&utm_campaign=headlines