Reliance Global reallocated its full digital treasury into Zcash after a strategic review highlighting ZEC’s privacy, security, and institutional flexibility.
Reliance Global Group has announced a decisive overhaul of its Digital Asset Treasury. Nasdaq-listed firm confirmed to have liquidated all crypto positions and redistributed the entire balance into Zcash. This move shows that ZEC has a lot of belief in ZEC’s long-term role in institutional finance.
Reliance Global Prioritizes Privacy with Zcash Allocation
The shift comes as several public companies began to ratchet up their exposure to Zcash in November, suggesting a surge in institutional interest. Moreover, privacy-oriented digital assets are still seeing treasury-level adoption. ZEC has also been able to beat the broader market trends, with significant gains despite ongoing volatility.
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Reliance’s decision came after a thorough strategic review with the input of Blake Janover, Chairman of the Crypto Advisory Board. The evaluation concluded that Zcash was the best long-term fit for the company’s Digital Asset Treasury. The review highlighted that the foundation of Zcash was built on the architecture of Bitcoin, and this strengthened its institutional appeal.
The evaluation noted how the privacy-centric technology of Zcash made a more attractive proposition than having a diversified treasury portfolio. Mr. Janover said that a number of Silicon Valley leaders believe that this is an early stage of Zcash’s development. He suggested the value case for the asset stays more and more convincing for the long-term holders.
Zcash’s design offers optional privacy, strong security, and operational flexibility. Its dual-transaction model supports either open or closed-off transactions based on organization requirements. This structure provides for confidentiality while at the same time providing regulatory alignment. It gives asset owners absolute control over their transactional visibility.
ZEC’s recent performance served as a boost to Reliance’s belief. The asset increased by over 1,200% in 90 days, demonstrating good resilience during the consolidation in the market. These gains were reflected in increasing institutional recognition and persistent demand for privacy-enabled digital assets.
Zcash’s Compliance-Ready Features Drive Enterprise Confidence
The company considers this progress as an early step in the adoption curve of Zcash in the enterprise and financial sectors. Its compliance-ready features are gaining momentum with organizations that need secure, privacy-oriented digital infrastructure. These attributes made ZEC an appropriate anchor for Reliance’s long-term Digital Asset Treasury.
There are a few fundamental strengths that support the company’s analysis. Zcash preserves the UTXO format and maximum supply of Bitcoin, while adding more advanced privacy features. It allows for transparent transactions to allow for auditability and shielded transactions for confidentiality.

Institutions may choose to share shielded transaction information with auditors without making it public. This is in favor of governance and regulatory needs. In addition, the confidentiality options of Zcash help organizations that deal with competitive information, cross-border, and sensitive financial activities.
These benefits were confirmed in the review by the Crypto Advisory Board. Collectively, they made Zcash the best strategic asset for Reliance’s treasury structure. The company featured this alignment at the core of its decision.
Moshe Fishman, a member of the Reliance Crypto Advisory Board, described the move as a “high conviction allocation.” He noted that Zcash advanced the foundations of Bitcoin by providing optional privacy that is appropriate for institutional needs. He stressed that the intersection of cryptography, compliance, and financial privacy informed Reliance’s strategy.
Reliance anticipates having to navigate a number of risks, such as liquidity constraints and changes in regulatory oversight. The company intends to give an update in further SEC filings. According to CoinMarketCap, Zcash is currently trading around $493.95, and the analyst targets for 2025 range from $155 to $540. Recent data reveals an increasing interest in privacy-focused assets, which is a factor in ZEC’s upward journey.