• The mission of this division is to create ground-breaking ApeChain products.
  • Yuga Labs plans to stand out by delivering innovative on-chain products quickly.

The launch of “The Workshop” was announced by Yuga Labs CEO Greg Solano in a bold move that heralded a new era for the company. The mission of this division is to create ground-breaking ApeChain products. In addition, the move is part of the company’s aim to learn from Coinbase’s Base chain and move towards more aggressive on-chain development.

Using the social networking platform X, Solano explained the concept of The Workshop and highlighted that it is composed of thirteen of the most talented engineers and product developers within the organization. The group’s mission is to build the crypto community’s trust in decentralized apps (dApps) by developing innovative content, tools, and infrastructure.

Retaining the Nimbleness that Defined the Early Days

Moreover, Solano made it plain: in the cutthroat cryptocurrency market, Yuga Labs plans to stand out by delivering innovative on-chain products quickly. In addition, Solano referenced Coinbase’s recent decision to fully commit to its Base chain as an example of the creative and focused approach he hopes to see implemented at the firm.

The CEO stressed the need for rapid development of “delightful” on-chain products. He drew attention to the possibility that the organization may differentiate itself from rivals by focusing on novel primitives and protocols.

Not every concept that came out of The Workshop would be a smashing hit, the CEO conceded. Nevertheless, he stressed the need for a dedication to quick iteration. Additionally, he emphasized the need of retaining the nimbleness that defined the early days of Yuga Labs.

Launching The Workshop’s first batch of products on ApeChain in the next weeks will be a major milestone on the road to the much-anticipated mainnet release.

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