Xsolla is a leading global video game commerce company that is partnering with AppsFlyer, a leader in mobile measurement, attribution, and data analytics. Game developers in the space get improved insights and simplified activation for its Web Shop solution, which is available worldwide. They are also introducing solutions to address cross-platform measurement and attribution challenges. There are 2 integration options: server-to-server (S2S) and web integrations for mobile games.
AppsFlyer and Xsolla worked together for over a year to develop 2 custom integrations addressing critical challenges in the mobile market. The integrations offer comprehensive data on user behavior, campaign performance, and revenue attribution across both mobile and web platforms.
Mobile Application S2S Integration enables complete LTV (Lifetime Value) and ROAS (Return on Advertising Spend) measurement for purchases made within the application and on the Web Shop. The Web Shop purchases are measured as in-app events, and AppsFlyer attributes each purchase to the number of mobile application installations, user acquisition, and re-engagement campaigns to help provide a complete cross-platform user journey, complete LTV, and overall ROI calculation.
Measuring marketing performance
The Web Integration Activation is designed to measure and assess marketing performance, advertising conversion rates, high-performance advertising creatives, and re-targeting efforts for Web Shops using Xsolla’s site builder. Developers can easily enable this functionality which allows them to measure the effectiveness of ad campaigns driving traffic to their Web Shops through Xsolla’s and AppsFlyer Publisher Accounts.
Berkeley Egenes, the Chief Marketing and Growth Officer of Xsolla discussed how their Web Shop solution would revolutionize the mobile game development industry with more than 500 Webshops established. Before this, the traditional mobile measurement tools were not suitable for this scenario and the integrations with AppsFlyer are bridging the gap between Web Shops and mobile apps. This offers a complete view of LTV and overall ROI to game developers.
The Product Director of Gaming at AppsFlyer, Adam Smart, mentioned how in an increasingly evolving and dynamic gaming ecosystem, understanding the full user journey across mobile and web is critical for developers looking to optimize performance and maximize revenue. With Xsolla’s expertise in commerce and AppsFlyer’s leading analytics capabilities, the partnership intends to seamlessly integrate cross-platform measurement and attribution giving developers the insights needed to drive smarter decisions and accelerate growth for the industry.
Addressing major challenges in the gaming industry
The integrations through this partnership address 2 major challenges in the mobile gaming ecosystem namely reliable LTV and ROAS measurement across platforms and accurate Web Shop ad campaign tracking.
Developers get the ease of managing small activations directly through their accounts with a streamlined activation process via the Xsolla Publisher Account and AppsFlyer Publisher Account.
The gaming industry, specifically, the mobile gaming industry, increasingly demands tools that provide clear insights into player behavior while also enabling precise campaign performance measurement across platforms. These solutions help developers optimize engagement strategies and ROI, thereby empowering them to focus on creating exceptional gaming experiences.
About Xsolla
Xsolla has been an industry leader since its founding in 2005. The platform has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally across various platforms.
Xsolla has been consistent in its mission to solve the inherent challenges and complexities of global distribution, marketing, and monetization to help its partners reach more geographies, generate more revenue, and create relationships with gamers worldwide.
The platform is headquartered in Los Angeles, California with offices in London, Berlin, Seoul, Kuala Lumpur, Beijing, Tokyo, Montreal, and other cities around the world.
More about AppsFlyer
AppsFlyer is a platform that is built on the idea that brands can increase customer privacy while providing exceptional experiences. The platform also empowers thousands of creators and technology partners to create better, more meaningful customer relationships. AppsFlyer helps brands make good choices for their businesses and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection and data clean room, and privacy-preserving technologies.
For more information on Xsolla, please check out their official website.
Disclaimer: This is a paid post and should not be treated as news/advice.
Source: https://ambcrypto.com/xsolla-and-appsflyer-launch-custom-integrations-boosting-mobile-game-web-shop-performance/