X Introduces Handle Marketplace for Premium Subscribers

X, previously known as Twitter, introduces Handle Marketplace for Premium subscribers to acquire inactive usernames, launching soon on its platform with both free and paid options available.

This marketplace enables a new revenue stream for X, highlighting a focus on exclusivity for businesses and influencers, with no immediate impact on cryptocurrency markets.

Marketplace Launch Spurs Premium Subscription Adoption

X announced the Handle Marketplace to enable premium subscribers to acquire previously unused usernames. While the launch date remains unspecified, early access is provided for Premium Business users. Subscriptions require a Premium+ account, costing $40 per month, indicating a strategic push for user engagement.

The introduction of free and paid options signifies a shift in X’s revenue model, appealing to brands and individual influencers. This move could position X as a competitive player in the username space, leveraging exclusivity and demand among its subscriber base.

The marketplace is positioned as a revenue generator and an exclusivity tool for X’s premium tiers.

Ethereum’s Market Shift and Handle Marketplace Analysis

Did you know? Twitter’s previous strategy lacked a structured secondary market for usernames. This new marketplace uniquely centralizes username acquisition, potentially inspiring other platforms’ brand strategies.

Ethereum’s performance on October 20, 2025, shows a trading value of $4,077.36 with a market cap of $492.13 billion. The asset’s 24-hour trading volume hit $38.24 billion, reflecting a 4.86% rise. However, over the past 30 days, Ethereum’s price decreased by 8.93%, as per CoinMarketCap.

The Coincu research team notes that Handle Marketplace’s introduction may have broader financial implications by influencing market dynamics and platform revenue generation, though regulatory responses remain unclear. Integrating with blockchain for username trading could reshape market structures and introduce new regulatory challenges.