Where tech meets gaming: AIBC launches revamped brand

AIBC, a tech-driven brand under the SiGMA Group umbrella, has unveiled a bold new mission to bridge the gap between emerging technologies and the iGaming industry. Alongside this initiative, AIBC has launched a revamped brand design, elevating the look and experience across its website to reflect its forward-thinking vision. 

Speaking to AIBC News, Managing Director Olga Yaroshevsky commented that, “The mission for AIBC is to bring emerging technologies closer to the iGaming industry, to educate players, regulators and business owners on the benefits of emerging tech, and to support new tech as a major facilitator for the gaming industry.” 

Serving as a bridge between emerging technologies such as AI, blockchain, Web3, and the rapidly evolving iGaming sector, AIBC’s new look reflects its broader focus on innovation. With cryptocurrencies revolutionising payments for casinos and AI enhancing responsible gaming, AIBC’s new identity and expanded tech coverage, including metaverse and digital assets, aligns with SiGMA’s global growth. This dynamic and vibrant rebranding reinforces AIBC’s commitment to becoming a key player in gaming and tech convergence worldwide. 

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Launched in 2018 in Malta, the inaugural summit served as a launchpad for Malta’s novel regulation on DLT, earning the country its name as the Blockchain Island, and setting the stage for mass adoption of the technology. Since then, the conference has become a globally respected nexus for an expert line up of thought leaders, government figures, and businesses to explore the future of emerging technologies and their applications. 

As part of a documentary produced to celebrate the Group´s upcoming 10 year anniversary, Group Founder Eman Pulis explained that, “Based on the huge interest in blockchain in Malta, we felt there was a great opportunity to bring emerging tech closer to the world of iGaming. It was then, in 2018, that we launched the first summit for emerging tech.” 

Capturing AIBC’s brand essence of strength, clarity, and precision 

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Speaking about the design process, Creative Manager Perpetua Kokkinou elaborated that, “With the momentum of our SiGMA World brand, it was a natural progression to elevate and refine the AIBC branding to align with this new era. AIBC and SiGMA have always worked in close synergy, making the evolution of AIBC a key milestone in our journey. 

“The rebranding, built on strong foundations and an optimised design, stands as a testament to this collaboration, ensuring that AIBC maintains a consistent design alongside the vibrant and dynamic identity of our upcoming summits, starting with our Europe Summit—the flagship event of the SiGMA World portfolio.” 

“As AIBC continues to grow and expand across global markets, attracting influential figures and industry leaders, it was essential for the brand to embody a bold, confident identity. The refreshed design, rooted in meticulously crafted graphic communication, captures AIBC’s brand essence of strength, clarity, and precision, ensuring it remains at the forefront of innovation and excellence.” 

AIBC Europe 2024 

AIBC Europe is closing out the SiGMA World Tour 2024 with a spectacular finale. Join us from 11-14 November at the Mediterranean Maritime Hub (MMH) for unforgettable experiences, networking opportunities, and the latest industry trends.