What is Do Your Own Research (DYOR) and How to Conduct a Research

In 2025, cryptocurrencies continue to gain popularity among retail traders and investors. The industry is expanding, constantly offering new products, assets and services, which attracts many newcomers without the experience and knowledge to comprehensively analyze the market and make informed investments.

To bridge this gap, new users often use “trusted” sources of information like bloggers, public personalities, Telegram feeds and the like. However, they all need a certain degree of trust and may intentionally or accidentally mislead their audience. This is why it is important to know how to do your own market research (DYOR).

In this article we will look at what DYOR stands for, why this principle is always talked about and how to conduct your own research correctly.

The meaning of DYOR abbreviation

DYOR (Do Your Own Research) literally translates to “do your own research”. It is a popular term in the cryptocurrency industry, which reminds us of the importance of independently collecting and analyzing information before making investment decisions to minimize risks and prevent fraud.

Although the DYOR principle has been known about since the early days of the crypto industry, it was actively used since 2017 in the context of potential investments in ICO. It was a kind of disklamer, which meant that one should make investment decisions only on the basis of one’s own conclusions, and not on the basis of other people’s opinions and advice.

Today, opportunities for earning, as well as cases of fraud in the crypto market have become much more, so the importance of DYOR is constantly reminded. And this is especially true for beginners, who are mostly used to relying on advice and conclusions from their information space.

What DYOR means in practice

To emphasize the significance of our own research, we can use the memecoin COFFEE as an example. This high-risk asset received support from popular platform X influencers, in particular the MemeFi profile with 2.4 million subscribers, and even listed on the MEXC exchange. However, a few days after the start of trading, the value of the coin dropped to almost zero, and the project team stopped any activity on social networks, leaving the presale participants and later investors with losses.

This case shows why investors should not rely on advice and recommendations from “trusted sources”, especially when it comes to high-risk and manipulative assets like memecoins. Many users who promote little-known tokens or projects have a personal interest in attracting an audience, so the only way to mitigate fraud risks is through DYOR.

In particular, when doing your own research, the first thing you should do is find data on the team that is launching the token, investors, if any, and evaluate the project’s community on social networks like X (formerly Twitter), Telegram, or Discord.

Another important metric is tokenomics, which will help understand how token distribution and issuance will be handled, when and at what pace early investors will unlock assets, and what the FDV (Fully Diluted Valuation) of the project might be.

If the coin is already traded on a centralized or decentralized exchange, you can use additional data sources like Coingecko, Coinmarketcap, Dexscreener, Cryptorank and other services. Here you can find charts, see metrics, social media of the projects, find out the contract of the token, check the number of investors and the like.

Why The DYOR Principle is Important for Cryptoinvestors

The cryptocurrency market is characterized by its dynamism, relatively low capitalization and uncertain legal status, resulting in volatility and high price sensitivity to information events. Various factors such as regulatory changes, technological innovations and market sentiment can affect the value of digital currency, so it is important to truly understand the asset they plan to invest in.

Conducting your own thorough research allows you to better assess a project’s potential and more accurately anticipate potential risks. In particular, DYOR helps identify “red flags” such as low liquidity or software vulnerabilities that could negatively impact token value or asset security in the future. It is the kind of tool that allows you to get rid of external influence or dependence on “trusted” experts.

In addition, by doing their own research, investors can broaden their horizons and awareness, allowing them to diversify their portfolios, find potentially profitable assets before others, and gain experience to better understand narratives and the like.

And ultimately, through quality research and analysis, users can make informed investment decisions, manage risk more effectively, and increase their returns over the long term.

Criteria by Which a DYOR Check Can Be Conducted

The methods of conducting their own research may differ depending on the investor’s needs, market segment and even a particular project, so it is important for beginners to develop their own DYOR strategy and algorithm. However, in general, the following screening criteria can be emphasized.

• fundamental analysis. Used to determine the fair value of an asset in the market. This is done by studying technical documentation, roadmaps, product technology, marketing strategies, team, tokenomics, etc. 
• sentimental analysis. Involves investigating the sentiment of traders regarding the general state of the market or a particular asset. Future price dynamics often depend on how the project is perceived by the majority of investors or token holders;
• technical analysis – the study of historical cost and trading volume data to identify trends and predict the future price performance of an asset. This type of analysis is based on charts using indicators, patterns and other tools;
• competitor analysis – identifying the strengths and weaknesses of various projects in the same niche. By understanding the competitive environment, you can better assess the condition and prospects of a particular asset;
• analysis of social networks and website – the project website should openly share information about the team and the technology behind it. It is also worth paying attention to activity, the frequency of new posts and news in social networks, the number of subscribers and other indicators. They can indicate not only the size and quality of the project community, but also the team’s attitude to their work.

It is up to the investor to decide in what order to test the criteria, and whether they should be applied at all, based on the specific circumstances. However, this is the basis from which you can start developing your own research methodology.

6 Rules of Do Your Own Research

Despite the exhaustive nature of the criteria, it is not always possible for beginners to conduct quality research. To avoid mistakes, it is important to adhere to the following rules during the process:

• make sure that the data you receive comes from trusted and reliable sources;
• Review all available information on the project, both official and third-party, as the team does not always publicly disclose its plans. However, you should always be critical of unofficial data;
• do not “fall in love” with a project. If you like the ticker, the advertising, the technology or the team, this can affect the quality of the research;
• it is important to keep an eye on trends and the general mood of the market. The crypto industry is very dynamic and what was relevant yesterday may be obsolete today;
• The DYOR principle involves direct research without being tied to the conclusions or assessments of people who have already done their own analysis.

These rules will help you better understand what it means to do your own research and build a strategy for doing it.

Conclusion

Success in the crypto industry depends on how carefully and attentively investors approach the analytics process. Self-analyzing and critically evaluating projects without relying on outside opinion helps avoid fraud, reduce risk, and make more informed decisions.

Effective DYOR includes fundamental analysis to assess asset value, sentimental analysis to understand market sentiment, technical analysis to identify trends, competitor analysis to understand product advantages and disadvantages, and website and social media review to assess transparency and popularity.

However, the criteria and strategy for conducting the research may vary from project to project, so it is important to form your own.

Frequently Asked Questions (FAQ)

What does the word DYOR mean?

DYOR stands for Do Your Own Research. It is a call to do your own research before making any financial decisions.

What is DCA in investing?

DCA (Dollar-Cost Averaging) is an investment strategy that involves regularly investing a fixed amount of money in a particular asset, regardless of its price in the market. Investments are usually made on a regular basis, such as monthly or weekly.

What is a “rekt” in cryptocurrency?

The term “rekt” (from “wrecked”) is used to describe a situation where an investor suffers a significant financial loss due to a decline in the value of assets due to market conditions or fraudulent activity.

What is FUD in cryptocurrency?

FUD is an acronym derived from the words Fear, Uncertainty and Doubt. It refers to information campaigns designed to create a negative assessment or uncertainty among investors.