India, February 24, 2026: WazirX, one of India’s leading crypto exchanges, recently concluded its Valentine’s Day campaign, #CryptoCupid, which aimed to focus on the narrative of choosing gifts with appreciating value. It encouraged couples to celebrate and cherish the concept of love by gifting crypto over generic, perishable gifts like flowers and chocolates.
The #CryptoCupid campaign worked effectively as a top of the funnel engagement driver, capturing 2.7 million views and a cumulative watch time of over 2,900+ hours across its primary creator collaborations. The audience was encouraged to transfer digital assets to their partners through WazirX’s in-app Gifting feature, as a gesture tied to building long term wealth together. The high engagement indicated that idea resonated with the audience and made them pause while scrolling, amidst a plethora of topical Valentine’s Day campaigns on the platform.
The core narrative, “Love should appreciate,” resonated deeply with a generation focused on creating financial independence and finding meaningful connections. By positioning crypto as a commitment to a shared future, WazirX showcased the quirks of HODLing (holding) onto each other through life’s ups and downs, just as they would a long-term investment through turbulent portfolios.
Featuring popular creator couples like Viren Barman & Kriti Vij, Muskaan Godika & Ankit Verma, Raashika & Hitesh, and Mohini & Aakash Gupta, who shared about having crypto as a core part of their life’s journey together, the campaign encouraged users to share their love stories online alongside a public declaration of sending bitcoin gift cards to their partners via the WazirX app. The couples with the most touching stories were rewarded with a luxury dining experience, celebrating their commitment to building long term wealth together, in style.
Commenting on the campaign, Nischal Shetty, Founder, WazirX said, “At WazirX, we’ve believed that the best gifts are meaningful and lasting. People should be able to give their loved ones something that lasts, that too without stress, delays, and fit for every budget. That’s exactly what we’ve built, which is seamless access to crypto that’s timely, affordable, and easy for everyone. As digital assets become part of everyday life, crypto can be the default gift choice for any occasion with just a few clicks.”
The campaign reinforced the idea that crypto gifting represents shared aspirations and long-term commitment, shifting the focus from short-term celebration to building financial futures together.
About WazirX
WazirX is one of India’s leading crypto exchanges, with over 16 million registered users. The platform offers a user-friendly way to buy, sell, and trade cryptocurrencies like Bitcoin, Ethereum, Solana, Ripple, etc. without any trading fees, at only INR 99 a month. WazirX has partnered with BitGo and integrated Fireblocks’ technology to strengthen digital asset security. WazirX is committed to providing its users with the best possible trading experience, focusing on security, ease of use, and customer support.
For more information about WazirX, please visit: https://wazirx.com/
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Source: https://coinedition.com/wazirxs-cryptocupid-campaign-pushes-lovers-to-think-long-term/