Visa Expands Stablecoin Services with Yellow Card – Coincu

Visa has announced a strategic partnership with Yellow Card to expand stablecoin services across Central and Eastern Europe, the Middle East, and Africa.

This collaboration seeks to enhance cross-border payment solutions and optimize liquidity and fund management for businesses and individuals in the region.

Strategic Collaboration Targets 80% Payment Cost Reduction

Visa’s announcement includes expanding stablecoin service capabilities in CEMEA through a partnership with Yellow Card. As a result, this aims at improving cross-border payment solutions and optimizing fund management for increased liquidity in Africa.

Cross-border payments are expected to see reduced costs by up to 80% due to this initiative, using USD stablecoins. “All the major payment companies are exploring ways to get into this space,” said Chris Maurice. Stablecoin adoption is anticipated to increase among businesses and individuals in Africa.

Godfrey Sullivan noted that comprehensive stablecoin strategies will be necessary for financial institutions by 2025. This reflects a growing integration of digital payment technologies. Chris Maurice, CEO of Yellow Card, emphasized the industry’s direction towards such innovations.

Visa Aims for Financial Inclusion in CEMEA Markets

Did you know? Visa’s collaboration with Yellow Card is poised to significantly cut remittance costs, potentially repeating the 80% reduction Visa achieved with its earlier stablecoin pilot programs.

As of June 19, 2025, USDC maintains a stable price, valued at $1.00 on CoinMarketCap. Its market cap is reported at 61.38 billion, holding 1.90% market dominance. The 24-hour trading volume stood at 7.46 billion, reflecting a decrease of 24.71%.

The Coincu research team suggests that Visa’s strategic alignment with Yellow Card might bolster crypto adoption in CEMEA through stablecoins. Regulatory engagement and technology innovations will underpin future success, enhancing transaction efficiency alongside financial inclusion efforts in emerging markets.